SMALL BUSINESS
ALERT
MIKE
COX
ATTORNEY
GENERAL
The Attorney General provides alerts
to inform the public of unfair, misleading, or deceptive business practices, and
to provide information and guidance on other issues of concern.
ARE
SMALL BUSINESSES PROTECTED UNDER THE MICHIGAN CONSUMER PROTECTION ACT?
THE
ANSWER IS… MAYBE, SOMETIMES.
Michigan’s Consumer Protection
Act, MCL 445.901 et seq (MCPA), provides remedies to consumers who are the
victims of a host of "unfair, unconscionable, or deceptive methods acts or
practices." The Attorney General's office also receives inquiries from
small businesses that are the targets of unethical business practices involving
goods or services.
Does the Michigan Consumer
Protection Act apply to these unethical practices when the victim is a business
instead of an individual consumer? The answer is: it depends.
The issue of whether the protections
of the MCPA extend to businesses involves interpretation of the definition of
"trade or commerce." The MCPA states:
"Trade or commerce"
means the conduct of a business providing goods, property, or service
primarily for personal, family or household purposes and includes the
advertising, solicitation, offering for sale or rent, sale, lease, or
distribution of a service or property, tangible or intangible, real,
personal, or mixed, or any other article, or a business opportunity…
If a business engages in an unfair,
unconscionable, or deceptive method, act, or practice in a transaction with
another business, the MCPA does not protect the unsuspecting business when the
goods, property, or service involved are not "primarily for personal,
family or household purposes." In other words, if the transaction involves
a 5,000-gallon container of industrial process acids (or any similar product
that isn’t for personal, family, or household purposes), a business shouldn’t
look to the provisions of the Michigan Consumer Protection Act for help.
But what happens if the product or
service at issue is a product that can be used primarily for
personal, family, or household purposes but just happens to have been bought by
a business entity instead? Courts have struggled to decide whether the
protections of the MCPA should apply to those situations.
For example, in one Michigan Court
of Appeals case involving alleged unfair and deceptive trade practices against a
manufacturer of a truck, the Court rejected application of the MCPA. The Court
noted that the purchaser testified that he used the truck "primarily for my
business," had the company logo painted on a side panel, and had a
hydraulic lift for business reasons. Under these facts, the Court found that the
truck was not sold "primarily for personal, family or household
purposes."
In another example, a federal
district court addressed a defendant drug manufacturer’s argument that a state
governmental agency (Medicaid) could not recover under the MCPA because the
agency was not a "consumer." The court rejected the argument since the
drugs at issue were ultimately consumed for "personal" use -- even if
not purchased by a "person."
The question of whether the Michigan
Consumer Protection Act applies to purchases by businesses may ultimately depend
on the nature of the goods, property, or services that are purchased. If the
business purchased the item or service primarily for business or commercial use
rather than personal use, the MCPA will not help the complaining business.
Courts have also begun to accept the
argument that a business may sue an unethical competitor under the MCPA in
certain circumstances even where the business has not bought a thing from the
competitor. In order to successfully use the MCPA in these circumstances, the
business must establish that the unethical competitor’s practices are likely
to cause harm to consumers.
In short, businesses may sometimes
use the Michigan Consumer Protection Act to sue other businesses engaging
in unfair, unconscionable, or deceptive methods, acts or practices. The
lawsuit’s success will depend upon the nature of the product or service being
purchased and whether consumers, rather than solely businesses, may be harmed by
the unethical firm’s conduct.
To illustrate the problem, let us
say that a full-time teacher supplements his or her income with a small business
to paint houses during the summer. The teacher purchases three items on the same
day from the same retailer. The teacher buys a toaster for household use, a
ladder to be used in the seasonal house-painting business, and a DVD for use in
the classroom. In the event of a problem, a literal reading of the consumer
protection law says that the teacher has rights under the Consumer Protection
Act if there is a problem with the toaster, but that the teacher may not have
the same legal protection for the ladder or the DVD since neither was purchased
for personal or household use.
CONTACT THE ATTORNEY GENERAL
The Attorney General's Consumer
Protection Division may be contacted at: