Agricultural tourism, as defined by Senate Bill No. 225, is “the practice of visiting an agribusiness, horticultural, or agricultural operation, including, but not limited to, a farm, orchard, or winery or a companion animal or livestock show, for the purpose of recreation, education, or active involvement in the operation, other than as a contractor or employee of the operation.”

As a value-added marketing opportunity, agricultural tourism is considered increasingly important to Michigan’s economic health and diversification. Agriculture and tourism as recognized as Michigan’s second and third leading industries. When they are combined, they enhance Michigan’s farmgate value-added economy, and help create economic stability in our food and agriculture industry. Opening up farms to visitors is increasingly becoming a way for Michigan growers to create a dependable source of revenue to ride out the uncertainties of weather, disease and crop prices. By offering fresh farm commodities directly to customers the producers can trade on local flavor and freshness, which can lead to new product development and more efficient farm and marketing practices. Connecting the sale of fresh, locally grown products with a recreational or educational opportunity makes the farm a desired destination.

Agricultural Tourism provides many benefits including:
· Keeping the farm in the family
· Allowing for continued farming; keeping farm viable
· Generating additional income or off-season income
· Capitalizing on a hobby or special interest
· Increasing and diversifying their market;
· Responding to a need or opportunity in the market (specialty product)
· Interacting with and educating customers/visitors about farming