DEQ - Green Marketing

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Green Marketing

Environmental claims vary and can mean anything from recycled content to low volatile organic compound (VOC) emissions. Following are resources that provide information about environmental claims and marketing studies of who the 'green consumer' is.

Federal Trade Commission, Part 260 - Guides for the use of Environmental Marketing Claims
Green Seal "Green Seal is an independent non-profit organization dedicated to safeguarding the environment and transforming the marketplace by promoting the manufacture, purchase, and use of environmentally responsible products and services."
Green Living Pulse, August 2009. "Shelton Group probed the 77% of the population who are actually buying green and discovered two distinctly different mindsets: Mainstream Green and Engaged Green. We confirmed that gender, age, ethnicity, and socioeconomic status don't necessarily play major roles in where a consumer lands in the green marketplace. For green, it's all about the mindset."
Michigan Department of Environmental Quality Environmentally Preferred Purchasing Resources


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