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Be Stormwater Savvy

Contact:  Janice Tompkins 616-356-0268


The Center for Environmental Study (CES) developed a Be Stormwater Savvy  Media Campaign Toolkit through an EPA Section 104(b) Water Quality Programs grant administered by the Michigan Department of Environmental Quality.  The toolkit was adapted for the Internet by MDEQ.  For more information, contact MDEQ's Nonpoint Source staff  or the Center for Environmental Study, 528 Bridge St. NW, 1-C, Grand Rapids, MI 49504, 616-988-2854 (phone), 616-988-2857 (fax).

Part of the toolkit is a booklet, A Guide to the Media Process (730 KB PDF), which complements EPA's Getting in Step: A Guide for Conducting Watershed Outreach Campaigns .

The other part of the toolkit consists of resource items that were evaluated and selected by CES for timeliness and appropriateness for use within the Public Education Plan developed by local governments to implement requirements of the Phase II Stormwater NPDES permit.  These items, listed below, have been revised when appropriate to make them usable throughout the state.  The printed toolkit contains additional items protected under copyright or available for sale, such as pens, bumper stickers, etc.  The Be Stormwater Savvy logo developed for use statewide has been incorporated into most items.  Each item is ready to use as is or you can add your logo or contact information.  A PDF editor such as Adobe Acrobat is required to add your logo to PDF files.  Please refer to special instructions for each item.  If you have Adobe Reader version 6 or higher, PDF files will also display the instructions when your cursor is placed over the icon PDF Instruction icon.      Get Adobe Reader

Resource Item Categories

Activities
Brochures and Fact Sheets
Posters and Flyers
Print Ads
Miscellaneous
Additional Resources

 Stormwater Savvy logo


Nonpoint Source logo

Activities - ideas for kids and the young at heart to be used at school and home

Brochures and Fact Sheets

Posters and Flyers

Print Ads

Miscellaneous

Additional Resources

The items in this section can be a great addition to your outreach effort.  However, the items have not been customized for use and permission to revise them has not been granted except as noted.

  • Booklets
    • A Homeowner's Guide to Septic Systems (1,300 KB PDF) : A detailed informational booklet that contains information for the homeowner about septic system function and maintenance.  Developed by U.S. Environmental Protection Agency; #EPA 832-B-02-005 - December, 2002.  You may add the Stormwater Savvy logo and your logo if you like.
    • Rouge River Repair Kit: A Citizen's Guide to Restore and Protect the Rouge River (990 KB PDF): An extensive look at individual actions including lawn, garden, landscaping design, erosion control, pet care, hazardous waste, car care, home improvement, septic systems, gutter systems and water conservation.  Although this booklet was written specifically to the residents of the Rouge River Watershed, most of the information can be translated to your area.  The information in the 42 page booklet may be used in your own publications.  Developed by the Rouge River Projectand U.S. EPA.  Please give the Rouge River Project acknowledgement if you use the information.
  • Brochures and Fact Sheets
  • Posters and Flyers
    • Water Quality from Agricultural Runoff (110 KB PDF): Quick quality examinations of runoff issues in terms of agriculture settings presented in two-sided fact sheet.  Developed by U.S. Environmental Protection Agency; Print specs: 8.5 X 11; 4 color.  You may add logos to this product.
    • Protecting Water Quality from Urban Runoff (230 KB PDF): Quick quality examinations of runoff issues in terms of urban settings presented in two-sided fact sheet.  Developed by U.S. Environmental Protection Agency; Print specs: 8.5 X 11; 4 color.  You may add logos to this product.
    • Stormwater and the Construction Industry (290 KB PDF): Large two sided poster discussing Best Management topics such as Dirt Stockpiles, Slopes, Silt Fencing and "Vegetative Buffers.  Developed by U.S. Environmental Protection Agency; Print specs: 30" X 40", 2-sided, 4 color.  You may add logos to this product.
  • Radio and Television Public Service Announcements
    • Water Spots Radio Ads (3,100 KB Zipped MP3 files): Twenty-four radio spots (60 seconds each) designed to raise the awareness of the listener about value of storm water as a resource and to highlight personal actions in protecting our waterways. Several of the spots are specific to the City of Grand Rapids.  All are adaptable by local radio stations.  Developed by the Center for Environmental Study and the City of Grand Rapids. Provided in ready-to-play format.  You may adapt the credit at the end of each spot to add your community.  If you have questions about the existing credits or want to adaopt any of the spots to be specific to your area, please contact the Center for Environmental Study.
    • Row Your Boat Radio Ad (120 KB MP3): Developed by the Center for Environmental Study.
    • Rubber Duckies Television Ad (3,400 KB WMV): A review quality version of the "If pollution were rubber duckies..." movie clip developed by the Center for Environmental Study.
  • Miscellaneous
    • Litter Bag text and graphic (90 KB PDF) provided in ready-to-print or adapt format. Developed by the Michigan Department of Transportation, MDOT Contact: Seth Phillips at 517-373-1908.
      (Filename: BusCard.pdf, Litter.pdf)
    • Business Card text and graphic (150 KB PDF) provided in ready-to-print or adapt format. Developed by the Michigan Department of Transportation, MDOT Contact: Seth Phillips at 517-373-1908.
    • Decal (60 KB PDF): a decal to be printed as needed.  Can be printed as a static cling or sticker.  May be modified for your contact info (replace the Rouge contact info in outer ring).
    • Door Hanger (90 KB PDF): For a community action day or to provide to students.  This door hanger is no longer available to order pre-printed; however, it may be modified and printed on your site.  Developed by U.S. Environmental Protection Agency; Print specs: 4.25" x 11"; 2-color; Standard Die-cut; 65 lb., cover

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