Today, consumer attitudes are favoring environmentally responsible businesses, and consumers are considering environmental issues when making travel plans and purchases. According to the Travel Industry Association of America, 43 million people within the U.S. are self-proclaimed "eco-tourists" who are willing to pay 8.5% more to environmentally sensitive travel suppliers. A survey of U.S. travelers found 87% would be more likely to stay at "green" properties. By participating in Green Lodging Michigan you can earn customer loyalty and enhance your company's marketability.

Benefit 3 - Improved Building Quality

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