DNR - e-Toolkit

Michigan Department of Natural Resources

Michigan.gov, official Web site for the State of Michigan

DNR Home | Links | Contact DNR | DNR Mobile Apps | Site Map


>	Campground & Harbor Reservations

>	Biking/Mountain Biking

>	Boating

>	Cabins, Lodges, Tepees, Yurts and Mini Cabins

>	Camper Storage

>	General Camping Information

>	GO - Get Outdoors

>	Green Initiatives

>	Calendars

>	Questions, Comments & Feedback

>	MI Camping and Recreation Locator

>	ORV/ATV

>	Ralph A. MacMullan Conference Center

>	Park Management Plans

>	Parks & Recreation Strategic Planning

>	Recreation Improvements

>	Recreation Passport

	e-Toolkit

	Grants

	Passport Perks

	Questions and Answers

	Contact Us


>	Snowmobiling

>	State Forest Campgrounds & Dispersed Camping

>	Trails and Pathways

>	State Park News

About the DNR

Commissions, Boards and Committees

Doing Business

Education & Outreach

Fishing

Forests, Land & Water

Forms, Publications & Maps

Grants

Hunting & Trapping

Law Enforcement

Licenses, Applications & Permits

Mackinac State Historic Parks

Michigan Historical Center

Wildlife & Habitat

Printer Friendly Text Only Version

Text Version

Share this link:

These materials can be downloaded or printed and distributed to help you spread the word about Michigan's Recreation Passport.

Be sure to check back often as we continue to add more tools and resources!

Text for Newsletters, Signs, Press Releases

• 100 words about the Passport
For use in newsletters, promotional emails or presentations.

• Press release boilerplate language
For use as the boilerplate at the end of press releases, or in brochures.

• Three sentences about the Passport
Three-sentence blurb for use on signs, posters, email signatures and VERY small spaces.

• Feature-length article about the Recreation Passport
725 words about the Recreation Passport for use as a feature article, newsletter story or press release

• Recreation Passport Fact Sheet
Michigan's Recreation Passport is your $10 ticket to state parks and outdoor adventures.

Logos and Graphics

Recreation Passport Web Button Graphics/Hyperlink Images
Use these images to link to the www.michigan.gov/recreationpassport page from your site.

• Recreation Passport Logos

Information Sheets

• Secretary of State Registration Renewal Mailing Insert PDF icon
Here is an example of the promotional insert that will be used with Secretary of State information envelopes sent to Michigan motorists due for license plate renewal. A similarly designed or sized piece might be helpful in your own distribution efforts to reach customers.

• Recreation Passport Fact Sheet
Michigan's Recreation Passport is your $10 ticket to state parks and outdoor adventures.

Ads and Posters

"Waterfront Property" full color ad, pdf PDF icon

For use in publications or printed as a sign, this full color advertisement features a photo of autumn trees and a lake with a preservation/legacy message.

"Waterfront Property" full color advertisement 4 X 5 pdf PDF icon

For use in publications, this full color advertisement features a photo of autumn trees and a lake with a preservation/legacy message.

"Accessible Opportunities" full color ad, pdf PDF icon

For use in publications , this full color advertisement features a photo of a man in a wheelchair with a child fishing off of a dock. This ad has a accessibility/conservation message.

"Tailgating" half page, full color advertisement, pdf PDF icon

For use in publications, this half page full color advertisement features a photo of a flagging whitetail deer with a habitat and green space preservation message.

"Night Light" full color 11 X 17 sign, pdf PDF icon

For use in publications or printed as a sign, this 11 X 17 full color poster features a photo of Tawas Point Lighthouse with a preservation message.

"Memory Lane" full color 11 X 17 sign, pdf PDF icon

For use in publications or printed as a sign, this 11 X 17 full color advertisement features a photo of hikers on a green trail with a preservation message.

"Waterfront Property" full color ad or sign, pdf PDF icon

For use in publications or printed as a sign, this full color advertisement features a photo of autumn trees and a lake with a preservation/legacy message.

"Water Cooler" half page, full color advertisement, pdf PDF icon

For use in publications, this half page color advertisement features a photo of a girl running through a splash pad in a local park.

"Water Cooler" half page, black and white advertisement, pdf PDF icon

For use in publications, this half page black and white advertisement features a photo of a girl playing in a splash pad in a local park.

"Water Cooler" quarter page, full color advertisement, pdf PDF icon

For use in publications, this quarter page full color advertisement features a photo of a girl playing in a splash pad in a local park.

"Water Cooler" quarter page, black and white advertisement, pdf PDF icon

For use in publications, this quarter page black and white advertisement features a photo of a girl playing in a splash pad in a local park.

Promotional Cards

• Promotional Postcard Gallery
The DNR captured the joy and beauty of Michigan's great outdoors, in order to share the Recreation Passport message with the public. Check out the set of 12 cards.

PowerPoint

• Recreation Passport PowerPoint Presentations
Download one of these pieces to incorporate the Recreation Passport into your next PowerPoint presentation. When you add these slide/s to your existing presentation, they should take on the style and match the rest of your presentation.