Passport Perks FAQ
What is the Passport Perks program?
The Passport Perks program is another great benefit of checking "yes" to the Recreation Passport when Michigan residents renew their vehicle registration through the Secretary of State. Over 1,000 businesses around Michigan provide discounts on merchandise and services to Recreation Passport holders who purchased their Recreation Passport through the Secretary of State. Participating businesses range from larger Michigan companies such as all Michigan Dunham's Sports stores to local hometown restaurants, service garages, tax preparation services and main street supermarkets. Discounts range from free coffee to percentages off oil changes, food, clothing, vehicles and more. These are places you already frequent in your hometown. From the western Upper Peninsula to southeastern lower Michigan, businesses are proud to participate in the Passport Perks program from every geographic area of the state. And more businesses are joining all the time, ever expanding your savings!
Where's my Recreation Passport proof of purchase?
Simply show your vehicle registration to the participating business prior to payment. They'll see the words "Recreation Passport" at the top of the registration, and know that you qualify for the Passport Perks discount. Recreation Passport window stickers purchased at a state park or recreation area are not eligible for the Passport Perks discount.
Am I still eligible for Passport Perks discounts if I purchased my Recreation Passport at a state park or recreation area instead of through the Secretary of State when I renewed my license plate tab?
No, only those who purchase a Recreation Passport through the Secretary of State (at a branch office, kiosk, through the mail or online) when renewing their license plate tab or purchasing a license plate are eligible for Passport Perks savings. It's one of the benefits of purchasing your Recreation Passport through the Secretary of State. "Recreation Passport" will not be printed at the top of your vehicle registration if you purchased a window sticker at a state park or recreation area.
You can renew your license plate at a Secretary of State branch office, kiosk, online or by mail.
How long does my Passport Perks membership last?
It's good until your next license plate renewal date. At that time, check "yes" to the Recreation Passport through the Secretary of State to continue enjoying your Passport Perks.
What if businesses I frequently visit don't participate in the Passport Perks program?
Next time you visit the businesses, take a Passport Perks Provider Application with you and encourage them to participate. It's free and easy to participate, and each business decides what type of discount they will offer. Chances are, they're not participating because they don't yet know about the opportunity! It's free, and they'll have their business listed on the searchable Passport Perks Provider database at www.michigan.org/dnr-perks. Let them know that you'd like them to be a part of this growing program, and suggest they check out www.michigan.gov/passportperks for more information or to apply online.
Interested in becoming a Passport Perks provider?
Why should my business become a Passport Perks provider?
Approximately 600,000 Michiganders are eligible to renew their license plates each month, and each of these motorists have the opportunity to check "YES!" to the Recreation Passport through the Secretary of State and take advantage of the Passport Perks program. That's a lot of potential traffic to your business, with little additional effort by you or your staff. As a Passport Perks provider, you'll boost your business' reputation as a champion of Michigan's great outdoors and reach many more customers!
What kind of discount do I have to provide?
It's up to you! Depending on your business, it could be 10 percent off an oil change or tax preparation service. It could be a free cup of coffee for stopping into your restaurant or a free dessert with the purchase of a meal. When you sign up as a Passport Perks provider, your discount will be listed in the Passport Perks provider database at www.michigan.org/dnr-perks.
How will my customers know my business is a Passport Perks provider?
You'll receive a free small window cling to display in-store. This lets people know that your business offers a Passport Perks discount, and that you're a supporter of Michigan's woods and waters. In addition, the Passport Perks Provider e-toolkit provides your business with a variety of promotional materials and templates, including press release language and posters that you can tailor to fit your business and message.
How will my staff know which customers are eligible for our discount?
To receive the discount, customers must show a vehicle registration with the words "RECREATION PASSPORT" printed at the top. This means that customer purchased the Recreation Passport through the Secretary of State (at a branch office or kiosk, online or through the mail). Customers who purchased their Recreation Passport at a state park or recreation area instead of through the Secretary of State will only have a window sticker. These customers have the Recreation Passport, but since they did not purchase it through the Secretary of State, they will not have "RECREATION PASSPORT" printed on their registration and are not eligible for Passport Perks discounts.
Is it free to be a Passport Perks provider?
Yes, becoming a Passport Perks provider is completely free and nearly every business in Michigan is eligible. Just decide on your discount offer, then fill out and submit the online application. Once your application is processed, you will be mailed Passport Perks signage to display it in your store to inform customers of your participation in this statewide program.