Two Michigan businesses connect with DNR for one 'great outdoors' cause

Contact: Maia Turek (DNR), 989-225-8573; Robert Jameson (co-owner, Peninsulas), 248-268-4828; Jeremy Symons (owner, Yooper Shirts), 906-204-2255
Agency: Natural Resources

Merchandise program to raise funds for state parks, trails and waterways

Nov. 2, 2017

DNR, Yooper Shirts and Peninsulas shake hands on the Mackinac Bridge.The Michigan Department of Natural Resources is hoping a new business partnership will encourage the millions of people who love Michigan’s state parks, trails and boating opportunities to – quite literally – wear their feelings on their sleeves.

Starting this month, two private Michigan businesses, Peninsulas LLC and YooperShirts, Inc., will work with the DNR to make state park, trail and boating merchandise and apparel available anywhere, anytime.

After a yearlong evaluation process, the DNR awarded two contracts to implement the retail program; Peninsulas was awarded the contract for destinations in the Lower Peninsula, while Yooper Shirts will work with Upper Peninsula destinations.

"The DNR provides safe, clean, quality recreational destinations and experiences for our millions of visitors," said Ron Olson, chief of the DNR Parks and Recreation Division. "This partnership allows us to offer memorabilia and apparel for visitors who want to show off their love of Michigan’s great recreational places and outdoor spaces."

"Working with the DNR allows us to expand our product line, developingDNR Merchandise partners logos and examples unique designs that showcase the beauty of the parks in the U.P., all the while giving back to the Michigan state parks that we love,” said Jeremy Symons, president of Yooper Shirts, Inc. “This opportunity enables our business to invest in additional equipment so that we can be more efficient, as well as hire additional employees to help with our continued growth.”

Both companies will be responsible for designing, imprinting and selling the merchandise and apparel they create and will then share the proceeds with the DNR. Merchandise and apparel will be available through both partners’ brick-and-mortar stores, on-site at select state park stores and retail outlets and online at and

Funds generated by the program will be used for park, trail and boating improvements and maintenance. Each year the DNR, Peninsulas and Yooper Shirts will publish a list of projects supported by the proceeds generated through this retail partnership. 

"The Peninsulas brand is all about celebrating the beauty and heritage of the Great Lakes State. As we get a great deal of our inspiration from our trips to Michigan’s state parks, this DNR partnership is a natural fit,” said Robert Jameson, co-owner of Peninsulas. "It is our hope that through creating unique designs on high-quality products, Michiganders will be able to show their love of their home state and support our precious natural resources at the same time."

For more information, contact Maia Turek, DNR resource development specialist, at or 989-225-8573. For information on the merchandise, contact Robert Jameson (Peninsulas), 248-268-4828 or Jeremy Symons (Yooper Shirts), 906-204-2255.

About Peninsulas LLC
Peninsulas was started by two lifelong Michiganders who combined a love of their state with a passion for vintage design. This devotion grew into a brand that celebrates all that is old and new in Michigan through high-quality apparel, housewares and gifts. Robert and Sherri Jameson get inspiration traveling the state in a little Airstream camper. Their favorite spot is Orchard Beach State Park, site #42. Visit

About Yooper Shirts, Inc.
Yooper Shirts is passionate about creating modern designs inspired by Michigan's Upper Peninsula and the entire state. This Michigan-based company dresses Yoopers and Michiganders around the world in unique, quality products by embracing all that is the Upper Peninsula, from the depths of Lake Superior to the hundreds of miles of biking and hiking trails. Visit

The Michigan Department of Natural Resources is committed to the conservation, protection, management, use and enjoyment of the state’s natural and cultural resources for current and future generations. For more information, go to

Accompanying photos and infographics highlighting the partnership are available below for download. Suggested photo caption information follows.

BridgeHandshake and BridgeHandshake2.jpg: It was a true high-level meeting of the minds atop the Mackinac Bridge this past July, as representatives from the DNR and two private Michigan businesses – Peninsulas LLC and YooperShirts, Inc. – sealed the deal on a new partnership program offering official Michigan state park, trail and boating merchandise and apparel for sale.

DNR Parks and Recreation Chief Ron Olson is in the DNR shirt; Yooper Shirts owner Jeremy Symons is in the light blue shirt and baseball cap; and Robert and Sherri Jameson, co-owners of Peninsulas LLC, are on the left in each photo.