Whereas, Members of the Digital Media Association (DiMA), Interactive Entertainment Merchants Association (IEMA), the National Association of Recording Merchandisers (NARM), the National Association of Theatre Owners (NATO), and the Video Software Dealers Association (VSDA) have joined together to create a coalition known as CERTA (Coalition of Entertainment Retail Trade Associations);and,

Whereas, CERTA’s main mission is to raise awareness and educate America’s parents and consumers about entertainment ratings and labeling system; and,

Whereas,   During the summer, as school is in recess for summer break, school age children in Michigan increase consumption of all forms of entertainment ;and,

Whereas, Throughout the month of June, motion picture theaters, music stores, online music providers, video stores, video game retail stores and other entertainment retailers will be conducting a national campaign on entertainment ratings and labeling systems; and,

Whereas, This campaign will allow participating trade organizations to encourage retailers and exhibitors to review their ratings and labeling education programs and policies to ensure that they comply with industry standards; and,

Whereas, They will also provide written information for customers about the movie and video game rating systems and music labeling systems as well as encourage their customers to utilize the ratings and labeling system; and now therefore be it,

Resolved, That I, Jennifer M. Granholm, Governor of the State of Michigan, do hereby proclaim June 2005, as Entertainment Ratings & Labeling Awareness Month in Michigan.