Marketing and Promotional Strategies for Michigan Reads!

Marketing Strategies for Public Libraries

  • Send press releases to local media outlets: Newspapers, radio, TV stations and cable TV. Use the sample press release and public service announcement provided below.
  • Place signs, table tents, place mats and displays in your community. Consider: malls, grocery stores, coffee shops and any popular spots in your community.
  • Include an article in your library newsletter explaining the Michigan Reads! program and your events during National Library Week. Use the sample press release and public service announcement provided (below).
  • Ask your local cable TV station to work with you to prepare an explanation of the Michigan Reads! program and highlight the library events planned for National Library Week. Use the sample press release and public service announcement provided (below).
  • Ask an organization to fund a street banner for National Library Week. Some banners can be prepared to add new dates each year, or the banner could read: (Your community's name) Reads, and Michigan Reads! for National Library Week. Hint: Download the Michigan Reads! logo from this Web site.
  • Ask your municipality for a proclamation recognizing Michigan Reads! in your community.

Marketing Strategies for Schools

  • Involve every school and classroom by scheduling older students to read to young students who are learning to read.
  • High school students can volunteer to read to children in area preschool and day care programs.
  • Include an article on Michigan Reads! in your school newsletter or school district newsletter to reach parents of preschoolers. 
  • For art classes, children can draw or paint their favorite scenes Barnyard Song, the selected book for Michigan Reads!. Pictures can be displayed during National Library Week.
  • Do a dramatic re-enactment of Barnyard Song with children as the characters in the story.
  • Obtain a school board proclamation to recognize Michigan Reads!

Promotional Ideas for Michigan Reads!

  • Table tents or place mats in coffee shops, restaurants, doctor's offices and other popular places in your community
  • Buttons: Create a button for staff to wear that says "Ask me about Michigan Reads!" Your staff can explain that you are promoting reading to preschoolers because it is critical to their success as readers. Have a handout on your National Library Week events ready for customers.
  • Take Michigan Reads! posters to retailers, grocery stores, churches, city hall and the post office in your community.
  • Create displays using a Michigan Reads! poster, a color copy of the book jacket, and a flyer with your events wherever you can schedule space in your community. Consider: Bookstores, retailers, schools and preschools.

Sample Public Service Announcement

________ [name of library or organization] invites you to get involved in the Michigan Reads! One State, One Preschool Book program. Take part in this effort to highlight the importance of early childhood literacy and giving our kids a head start on learning by reading to them from birth. You can join Michiganians from around the state in reading Barnyard Song to your favorite preschooler and participating in related activities at the library [or school, bookstore, etc] during April. For more information, visit the Michigan Reads! Web site at www.michigan.gov/michiganreads.

Sample Press Release

This spring, there will be some strange sounds coming from libraries across the state and even right here in (CITY). Moos, neighs, oinks and cock-a-doodle-dos! It's all part of a new statewide project called Michigan Reads! One State, One Preschool Book. Developed by the Library of Michigan, the program seeks to highlight the importance of reading and sharing books with children, especially during the critical developmental ages of 0-5. Here in (CITY) the (NAME OF LIBRARY) will also be participating in the project, which is designed to encourage family bonding through reading, and to increase awareness of Michigan's public libraries as they provide services to families that lay the foundation for reading and school success. The program contains three main components:

  • THE BOOK: Barnyard Song by Rhonda Gowler Greene and illustrated by Robert Bender was voted this year's Michigan Reads! selection.It's the delightful story of what happens when a bad case of flu strikes the farm and the familiar barnyard chorus is replaced with sneezes and coughs.
  • LIBRARIES and CHILD CARE CENTERS: Plans are underway for special Michigan Reads! events at libraries, child care centers and other venues across the state. Events scheduled at the (NAME OF LIBRARY) include (LIST EVENTS, WITH DATE AND TIMES, HERE. EXAMPLES: special author visits, training opportunities for parents, children's programming.)
  • MICHIGAN READS! TOOLKITS: Developed by Michigan librarians and available via the project Web site at www.michigan.gov/michiganreads, the toolkits provide a wealth of information and resources in easy access, quick print format. The Parents' Toolkit features reading activities that parents and child care providers can do with preschoolers. The Librarians' Toolkit offers program ideas and support materials for community-based Michigan Reads! activities.

Librarian (NAME), of the (LIBRARY NAME) is delighted to be a part of this statewide effort because "INSERT QUOTE HERE").

So, join the chorus! To learn more about how you can participate in Michigan Reads! contact the (LIBRARY) at (CONTACT INFO) or visit www.michigan.gov/michiganreads.

CONTACT INFO: LIBRARY NAME

CONTACT PERSON

ADDRESS

PHONE/EMAIL

Updated 02/03/2004