Publicity

  • Library blog and the author's blog

  • Local newspapers (for feature stories or paid ads or inserts).

  • Local editions of metropolitan or county newspapers.

  • Specialty publications (i.e. parent journals, business weeklies).

  • Radio.

  • Cable television.

  • Online calendars (state-wide, city or business-sponsored).

  • Book discussion and writer groups.

  • Book stores.

  • Movie theater (promos/ads that are run with movie previews).

  • Library website.

  • Print materials, including: fliers, posters, bookmarks, reading group guides (some publishers will provide), postcards (some publishers will provide), banners, and a newsletter. If the event is funded, most grant awarding organizations require you to include that information on print materials. Be sure you know what the lead time is, if using a printer. Proof-read, proof-read, proof-read written materials!

  • Press kits—provided by publishers who can also provide author photos. Ask the publisher if they will send complimentary copies of the all the author's books to your library. Display them at the library.

  • Mailings (through postal service or via email).

  • Postings at local high schools, senior centers, community & technical colleges, businesses (get permission first). Send brochures & flyers to the chairman of the English Department at local schools & colleges.
  • Updated 02/02/2012

    Acknowledgement: to the Dakota County Library (Eagan, Minnesota) for some ideas and information used in this material.