Export Essentials Online is now FREE for Michigan food companies to understand the steps of exporting and how to integrate all the elements of the export transaction. The online education center consists of ten modules that can guide companies to determine their export readiness, research and target their top markets and even create an export marketing strategy, all at their own pace and time.
Users of Export Essentials Online can create their own username and password and book mark pages to learn at their own pace. A test after each module will exemplify the material covered. The modules include:
Exploring Export Options
Market Research
The Export Marketing Mix
Strategic Planning
International Marketing Activities
Pricing, Quoting & Terms of Sale
Logistics & Physical Distribution
Documentation & Procedures
Payment Methods & Strategies
Exporting- A Business of Details
The chronological pattern of the modules can assist companies who are just beginning to export to companies who are already exporting. Users can identify the course they need or take the entire course.
Export Essentials Online is now FREE. Companies can register and access the modules at
www.exportessentials.org
.
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