Branded Program

Cost Reimbursement for Marketing
The Branded Program offers small and medium sized businesses a 50% cos-share for expenses related to international marketing.

Expenses eligible for reimbursement:

• Costs associated with exhibiting at foreign trade shows, including travel for up to two company employees.
  
• Costs associated with exhibiting at some trade shows in the United States.
  
• Advertising costs outside of the USA including radio, TV, billboards, print and direct mail.
  
• In-store promotions and product demonstrations outside of the USA.
  
• Cost to produce new labels for foreign markets.
  
• Public relations expenses outside of the USA.
  
• Information about Branded Program eligibility and the application for the Branded Program can be found at the Branded Program web site.

The International Marketing Program staff can introduce you to other little-known federal programs that defray the costs of expanding your export markets. Contact the Michigan Department of Agriculture at (517) 241-3628.