Cost Reimbursement for International Marketing
The Branded Program offers small and medium sized businesses a 50% reimbursement for expenses related to international marketing activities.

Expenses eligible for reimbursement:

• Costs associated with exhibiting at foreign trade shows, including travel for up to two company employees.

• Costs associated with exhibiting at eligible trade shows in the United States and international trade shows.

• Certain label modification costs for foreign markets including translation of product and marketing materials.

• Advertising and promotional costs outside of the USA including radio, TV, billboards, print and direct mail.

• In-store promotions and product demonstrations outside of the USA.

Information about Branded Program eligibility and the application for the Branded Program can be found at the Branded Program web site. Questions can also be directed to Jamie Zmitko-Somers at 517-241-3628 or zmitkoj@michigan.gov.