Everything from canned and processed foods to fresh fruits and vegetables can now easily be identified as a Michigan product.  Michigan grown and Michigan-made products stand out from the rest with the attractive Select Michigan label. 

The Select Michigan: Great Lakes, Great Tastes theme complements the Great Lakes, Great Times theme being promoted by Travel Michigan.  Select Michigan: Great Lakes, Great Earth is also available for the promotion of non-food items such as Christmas trees and bedding plants.

Michigan growers, processors, grocers, retailers, manufacturers, restaurateurs, wholesalers, farm market operators and marketers of Michigan commodities can all benefit from the Select Michigan program.  

All Michigan fresh or processed products are eligible for participation in the Select Michigan Program.

These logos are used primarily with food items.

Membership in this Program requires a Select Michigan2009MOU-Non-Food , or Select Michigan2009MOU-FoodPacker  or by calling 517-241-2178.

Select Michigan Logo                                                                                  
- Must be 100% grown in Michigan.

        

Specific Criteria for Processed Product:
- The product has at least 51% of its content grown in Michigan
   or the final processing plant must be located in Michigan.
- Other than processing aids or spices, no part of the product
   content will be from outside of the USA.

Select Michigan Organic Logo            
- Must be 100% grown in Michigan.       
- Must be certified organic by a USDA approved certification organization.    

Tools to Increase Market Exposure:
- Priority referrals to major Michigan retailers, processors institutional food buyers, restaurants, chefs, organizations
  and others.
- Frequent listing in news releases to the media.
- Press Releases distributed to the general public, funding agencies and others interested in local and organic food.
- Opportunities to be featured at and sell products at "Select Michigan" sponsored events.
- In-store tasting and demo opportunities.    
- Your operation listed on http://mimarketmaker.msu.edu/with a link to your farm site, if applicable.
- Limited supply of point of purchase materials - price cards, logo stickers, etc.
- Discounts for product posters with your company or farm logo.
- Discounts on paid or in-store radio.
- Free use of the Select Michigan, Select Michigan Fresh and Select Michigan Organic logos.

Educational and Networking Opportunities:
- Educational workshops as needed.
- Direct access to experienced producers, retailers, and other industry specialists.
- Select Michigan E-Newsletter