Cost Reimbursement for International Marketing 
Food Export-Midwest offers the Branded Program, which provides qualified companies with a 50% reimbursement for expenses related to international marketing activities for your Michigan agriculture and food exports.

Reimbursement is available for expenses associated with: 

• Exhibiting at international trade shows and approved trade missions, including travel for up to two company employees. 

• Exhibiting at eligible trade shows in the United States. 

• Certain label modifications for foreign markets, including translation of product and marketing materials. 

• Advertising and promotion outside of the USA including radio, TV, billboards, print and direct mail. 

• In-store promotions and product demonstrations outside of the USA.

• Public relations and seminars, such as press releases, editorial placements, and space and equipment rental.

Information about Branded Program eligibility and the application for the Branded Program can be found at the Branded Program web site. Questions can also be directed to Jamie Zmitko-Somers at 517-241-3628 or zmitkoj@michigan.gov.