Transcript:
Transition to Young Man on camera with embedded super: "I Smile Because?"
Young man: "My dentist saved my life by detecting oral cancer early."
Full frame graphic "Every hour someone in the U.S. dies from oral cancer."
Transition to Elder man on camera with embedded super: "I Smile Because?"
Elder: "Good oral heath helps me manage my diabetes."
Full frame graphic "Diabetes is the 6th leading cause of death in the U.S."
Hispanic Mom and child on camera with embedded super: "We Smile Because?"
Child: "No cavities!"
Mom: "We started good dental habits early!"
Announcer: "A healthy mouth means a healthier you. Brush, floss and visit a dentist regularly!"
Full frame graphic "Tooth decay is still a common childhood disease."
Cut to portrait freeze and create montage of each one of the actors with large smile
Super: This is a message from the Michigan Department of Community Health, brought to you by Delta Dental.
michigan.gov/oralhealth
Picture fades: Music up and under
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Music fades