November 29, 2007 - - The Michigan Department of Transportation (MDOT) today announced a new safety campaign which reminds motorists to use caution when faced with winter driving conditions. MDOT's "Ice and Snow, Take it Slow" campaign plows into high gear as public service announcements begin airing next month on the radio and posters appear in rest areas.
"Each winter, drivers are the cause of many crashes - crashes that can be prevented," said MDOT Director Kirk T. Steudle. "The secret to safety is anticipating what the road conditions will be like and adjusting your speed accordingly. Taking more time to get to your destination can make a big difference, too, sometimes between life and death."
The new MDOT campaign also highlights various road conditions available online at www.michigan.gov/roadconditions.
Steudle continued, "Motorists should accelerate or brake slowly during winter weather events, slow down when visibility is poor, wear safety belts and make sure children are buckled up properly. Remember, maintain a safe distance from snowplows."
Ice and Snow, Take it Slow
Remember: Don't Crowd the Plow!
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