Toward Zero Deaths
DMS display listing the number of traffic fatalities at 440
as of Wednesday, July 24, 2013.
One day per month on various I, M and US routes, Dynamic Message Signs (DMS) will display the number of traffic fatalities on Michigan roadways year to date. If there is a higher-priority message to display, the sign will be switched. Higher priority messages include incident messages, lane closures, shoulder closures and work zone messages. This program will run from July through November 2013.
Driver behavior factors into nearly 90 percent of all fatal crashes and one key to changing driver behavior is educating the public on the scope of the issue. Posting fatality messages on DMS is one simple and inexpensive way MDOT can contribute to that effort. Currently, nine states are posting fatality messages on their own DMS.
MDOT YouTube Video: Toward Zero Deaths