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Toward Zero Deaths

Toward Zero Deaths: Dynamic Message Signs (DMS) will display the number of traffic fatalities on Michigan roadways year to date.
DMS display listing the number of traffic fatalities at 440 as of Wednesday, July 24, 2013.
Toward Zero Deaths is a new statewide safety campaign based on the national strategy on highway safety intended to influence driver behavior and improve safety. With over 35,000 fatalities occurring on US highways each year, roadway safety remains one of the most challenging issues facing Michigan, and the nation.

One day per month on various I, M and US routes, Dynamic Message Signs (DMS) will display the number of traffic fatalities on Michigan roadways year to date. If there is a higher-priority message to display, the sign will be switched. Higher priority messages include incident messages, lane closures, shoulder closures and work zone messages. This program will run from July through November 2013.

Driver behavior factors into nearly 90 percent of all fatal crashes and one key to changing driver behavior is educating the public on the scope of the issue. Posting fatality messages on DMS is one simple and inexpensive way MDOT can contribute to that effort. Currently, nine states are posting fatality messages on their own DMS.

Resources:
Toward Zero Deaths: A National Strategy on Highway Safety
FAQs - Fatality Messaging on DMS

MDOT YouTube Video: Toward Zero Deaths

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 •  Connected Vehicles
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 •  Work Zone Safety
 •  Safe Routes to School
 •  Senior Mobility Initiatives
 •  Local Safety Initiative: promoting safer local roads
 •  Rest Areas/Welcome Centers
 •  Operation Lifesaver
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