Mentor
Michigan
is proud to welcome former
University
of
Michigan
head football coach Lloyd Carr as its newest champion for recruiting mentors. Carr has come out of retirement to recruit for a new type of team, a team of mentors to match with the youth in
Michigan
who are in need of a caring adult.
DP+Company, a marketing, advertising, and public relations firm based out of
Farmington Hills,
Michigan, has generously created Public Service Announcements focused on Lloyd Carr's mentor recruitment efforts. To utilize these generous donations,
Mentor
Michigan
purchased airtime to view these PSAs on Fox Sports Network -
Detroit. The Lloyd Carr PSAs aired once during every Pistons and Red Wings games broadcast on FSN during the month of January.
If you would like to provide additional publicity around the Lloyd Carr PSAs and their distribution through FSN,
Mentor
Michigan
has some materials that might be of interest to you. We have created Lloyd Carr note cards inviting individuals to become engaged in mentoring that we'd be happy to supply to you, it is attached if you'd like to view its content. If you are interested in obtaining some of these note cards, please contact Elyse Ver Berkmoes Walter at verberkmoese@michigan.gov. We've also included in this email other publicity opportunities you might be able to utilize surrounding these PSAs.
To view the Lloyd Carr PSAs, we encourage you to visit
www.mentormichigan.org
and click on "News and Information" in the left toolbar. If you have not already done so you can obtain copies of the Lloyd Carr PSAs for use at your events or to distribute to your local media outlets. To request a copy of the PSAs please fill out the attached form and submit it to Elyse Ver Berkmoes Walter at
verberkmoese@michigan.gov
or fax to 517-373-4977.
A Note from Lloyd Carr
Publicity Ideas for Lloyd Carr Mentoring PSAs
Lloyd Carr Mentoring PSAs Request Form
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