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Downtown Howell Gets Strategic Planning Help From Michigan Main Street Center at MSHDA

Contact: Katie Bach
Media Affairs Manager

Tuesday, April 1, 2014

LANSING, Mich. —  The Michigan Main Street Center at MSHDA has awarded Howell Main Street strategic planning services that will help the community create a greater economic impact on its downtown and business owners.Howell successfully completed a competitive application process to qualify for the assistance, which will be completed by the end of the year and is valued at around $8,000.

The service is provided by the Michigan Main Street Center @ MSHDA (MMS) through its partnership with the National Main Street Center. National experts will be working with MMS staff and the local community to provide custom community development strategies for Howell Main Street.

"This is one of the many great benefits of being a Main Street community," said Eric Conn, President of Howell’s DDA/Main Street. "We believe that this strategic planning process will be instrumental not only for planning our community's long term goals, but for providing us with the key steps that are needed to achieve them."

The Howell Main Street program utilizes the Main Street Four Point Approach™, a proven method of comprehensive commercial district revitalization. Since joining Main Street in 2005, the downtown has generated about $7.5 million in private investment and volunteers have logged more than 30,000 service hours.

The new strategic planning help will allow Howell to further its organizational goals and objectives, build capacity and target current and potential resources. It’s part of a menu of services available to Main Street community communities. Howell also has utilized branding services that resulted in a new logo, as well as website and marketing materials for the organization.

To learn more about Howell Main Street’s strategic planning process or how to get involved with future projects, contact Lindsey Wooten, Outreach Coordinator at (517) 545-4240 or


The Michigan Main Street Program at the Michigan State Housing Development Authority provides support and improves Michigan’s downtowns and neighborhood commercial districts by promoting and implementing the Main Street Four-Point Approach® in urban and rural communities across the state. The program builds partnerships and collaboration amongst stakeholders and encourages historic preservation. It promotes environmentally-sustainable redevelopment and integrates communities’ cultural assets while fostering entrepreneurial development and downtown living.

For more information about the Michigan Main Street Center visit or contact Laura Krizov, Manager of the Michigan Main Street Center at 517-241-4237.

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