Members:

Department of Agriculture

Department of Environmental Quality

Department of History, Arts and Libraries

Department of Labor and Economic Growth

Department of Natural Resources

Department of Transportation

Michigan State Housing Development Authority

Travel Michigan 

Purpose of the Cabinet Tourism Council

The purpose of the Cabinet Tourism Council is to increase the amount of travel to and within Michigan, one of the largest economic engines in the state, through a collaborative effort of state departments and agencies in which we maximize our existing local, regional, state and federal resources.

Goals:

1. Learn about the use of technology to increase tourism.
2. Make "Pure Michigan" resonate throughout the departments that comprise the Cabinet Tourism Council.
3. Working with Travel Michigan, utilize and expand the michigan.org web site to implement comprehensive tourism marketing strategies.
4. Achieve six new inter-departmental partnerships in FY08.
5. Develop a unified comprehensive statewide system of tourism way finding by identifying and developing efficient methods of movement and transport of visitors.
6. Take advantage of gateways to increase awareness and promotion of the Michigan visitor experience.
7. Jointly seek and secure new financial resources.
8. Continue the development of Idlewild as a national destination attraction.

For more information contact:

abischoff@michigan.gov

11-14-07