As Michigan prepares to embark upon a statewide, end-of-summer crackdown on drunk drivers, TV and radio ads highlight the fact that drinking too much and driving are a bad mix. The ads, aimed specifically at young men, are part of a comprehensive advertising campaign that begins Wednesday.

The TV spot features a blender to show that drinking and driving literally don't mix. As a bartender runs through the consequences that follow a drunk driving arrest, she fills the blender with a full shot glass, beer bottle, driver's license, car keys, handcuffs, cash and an entire wallet. When she presses blend, the mixture results in a mess - similar to circumstances surrounding a drunk driving arrest.

The advertising blitz sponsored by the Michigan Office of Highway Safety Planning (OHSP) warns motorists that the Drunk Driving. Over the Limit. Under Arrest. statewide crackdown starts Aug. 15 and runs through Sept. 2. The TV ad will run Wednesday through Sunday for three weeks on television and cable stations in the Battle Creek, Detroit, Flint, Kalamazoo, Lansing, Grand Rapids, and Saginaw media markets.

"Drinking and driving just don't mix," OHSP Director Michael L. Prince said. "The consequences of a drunk driving conviction are serious and real, and can result in significant personal and financial costs."

Banner ads also will appear on ESPN.com, NASCAR.com and Sports Illustrated's Web site, SI.com, all popular with men ages 21 to 34, the group most likely to drive drunk. In addition, the advertising buy includes theater advertising and radio spots across the state. In Detroit, restroom posters at Comerica Park and projection ads displayed on the sides of downtown buildings at night, will serve as additional reminders.

Advertising concepts were developed based on focus group findings that indicate men ages 21 to 34 are most concerned with the monetary consequences of a drunk driving arrest and conviction. No state general fund money is being used to support this effort. Federal traffic safety dollars are funding the ad campaign targeting motorists most likely to drive drunk: young men.