What is an Endangered Missing Advisory (EMA)?

The EMA is used for cases involving missing persons that DO NOT meet the AMBER Alert criteria. The EMA can be utilized for endangered missing persons of all ages. The EMA is a notification sent via email to media in the affected geographic region(s) with information about an endangered missing person, in hopes the media will publicize the information in an effort to enlist the public's help in locating the missing person.