Governor Announces Launch of Website to Promote Manufacturing
The site was unveiled today at General Motors Lansing Grand River Assembly Plant by Michigan Department of Labor & Economic Growth Director David C. Hollister and Department of Information Technology Director Teri Takai, whose departments partnered in recent months to develop the site. The GM Lansing Grand River Assembly Plant staff and Michigan Manufacturers Association assisted with the launch.
The introduction features historic factory images from the Henry Ford Collection, which are symbolically shattered and replaced with techno music and photos from today's high-tech manufacturing setting.
"This is not your average state of
The theme of the website is "New Age, New Look, and New Opportunities." The website highlights career options that are available in a variety of manufacturing settings including automotive, aerospace, nanotechnology, and computers. Job titles featured include human resources, purchasing agents, safety engineers, electricians, and pipefitters.
"With negative headlines about manufacturing plants closing, we don't want parents and teachers to shut the doors on students, discouraging them from pursuing careers in the industry when there are so many great opportunities available. Manufacturing workers in
According to DLEG's Labor Market Information & Strategic Initiatives, in addition to the demand to fill openings caused by retirements across the industry, there are industries within manufacturing that are expected to post gains in the 2002-2012 forecast timeframe. The Plastics and Rubber products industry is projected to expand by 8,140 new jobs; machinery manufacturing by 3,600; nonmetallic mineral products manufacturing by 2,390; and chemicals with 1,600 new jobs.
Hollister said DLEG approached General Motors Lansing Grand River Assembly to assist with the task of dispelling outdated images of the manufacturing setting. GM agreed to allow the State of
"When I talk to people about manufacturing, I find that most people associate the industry with outdated
Michigan Manufacturers Association Director of Education and Employment Relations Amy Shaw said the website is needed to help meet its members' demand for high-tech workers. According to the MMA, manufacturing contributes 23 percent of the state's Gross State Product - nearly $74 billion out of a total $230 billion. Additionally the manufacturing industry employs some 710,000 workers of the state's total workforce - about 17 percent.
"There is a growing need for skilled employees in the
Takai, who is DIT director and the state's chief information officer, said this website had special meaning to her.
"This project posed a unique challenge because we are targeting young people, who expect a multi-sensory experience when they visit a website. To capture their attention, we felt this was the perfect time to unveil the state's first blog with virtual hosts as well as music and narrations that kids can associate with," Takai said. "I hope this site encourages young people, especially girls, to pursue careers in manufacturing since I too studied mathematics and management for a career in the automotive industry prior to joining the Granholm administration."
The state's Careers in Manufacturers website features current salary information with "How Much Do They Make?" For example, an electrical engineer in
The state website also features resources to find "New Opportunities' in manufacturing including education and financial aid information, job openings and internships.