Michigan Launches Fruits & Veggies - More Matters Campaign

The Michigan Department of Community Health, Office of the Surgeon General, Department of Agriculture and many local partners are proud to announce the Fruit & Veggies - More Matters campaign. This new campaign replaces the 5-A-Day campaign, encouraging Michiganders to eat more fruits and veggies at every eating occasion.

Fruits & Veggies - More Matters Fact Sheet

Research indicates that while more than half of all adults know they need to eat fruits and vegetables, over 90% of Americans do not eat the recommended amount. To meet the new recommendations, most consumers will have to more than double the amount they currently eat.