Rentals of equipment are not treated differently from sales/purchases of equipment. As such, if the transaction occurs between the qualified film production company and a Michigan based rental business that has the required level of physical presence in Michigan, the expenditure would qualify for credit. Among the standards that must be met is the existence of a Michigan bricks and mortar storefront and at least one employee for at least one year. It would also require demonstration that the transaction had some economic substance and was not merely a pass through transaction. This standard is generally met by existence of an industry norm markup by the Michigan vendor, and would be further demonstrated if the Michigan vendor and vendor outside Michigan were unrelated.