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CRA Education Session: How to Use Public Relations to Build Your Cannabis Brand

2022-11-10T15:00:00Z CRA Education Session: How to Use Public Relations to Build Your Cannabis Brand

Canna Communication recognizes that cannabis business owners face unique challenges in getting the word out about their businesses – it is not easy to make their presence known and keep their brand top of mind with the limitations on advertising. Canna Communication believes that focusing on public relations provides additional options, strengthens brands, and helps connect more deeply with customers.

In this one-hour session, Roberta King, APR, owner of Canna Communication – a Muskegon-based PR firm that specializes in serving cannabis businesses – will discuss:

  • What is public relations, and how does it differ from marketing?
  • Developing a public relations strategy
  • Using various tools and tactics in public relations
  • Developing a story and integrating it into business messaging
  • Working with the media on amplifying the story and message
  • How reviews and other customer comments are vital to business
  • Creating content that attracts and engages customers

King created the firm in 2017 and its clients include businesses in retail, cultivation, public health, travel, and legal spaces.

Date: Thursday, November 10, 2022

Time: 10:00 AM Eastern Time

Place: Zoom Webinar

Link: https://us06web.zoom.us/j/84749891042?pwd=L0NGR3lGWEQ3ejZTZGVhME1IakFxUT09

Passcode: 019467

Telephone: 

USA 215 446 3656 US Toll

USA 888 363 4734 US Toll-free

Conference code: 3392693

The presentation will be followed by a question-and-answer session, which will allow the attendees to ask questions that may be answered in real-time. 

Previous CRA Education Sessions are available on the CRA website; click here to be directed to the CRA video library.

If you or your company would like to participate in a future CRA Education Session, please email us at CRA-SocialEquity@Michigan.gov.

Location
Event Date

November 10, 2022 10:00 AM

Canna Communication recognizes that cannabis business owners face unique challenges in getting the word out about their businesses – it is not easy to make their presence known and keep their brand top of mind with the limitations on advertising. Canna Communication believes that focusing on public relations provides additional options, strengthens brands, and helps connect more deeply with customers.

In this one-hour session, Roberta King, APR, owner of Canna Communication – a Muskegon-based PR firm that specializes in serving cannabis businesses – will discuss:

  • What is public relations, and how does it differ from marketing?
  • Developing a public relations strategy
  • Using various tools and tactics in public relations
  • Developing a story and integrating it into business messaging
  • Working with the media on amplifying the story and message
  • How reviews and other customer comments are vital to business
  • Creating content that attracts and engages customers

King created the firm in 2017 and its clients include businesses in retail, cultivation, public health, travel, and legal spaces.

Date: Thursday, November 10, 2022

Time: 10:00 AM Eastern Time

Place: Zoom Webinar

Link: https://us06web.zoom.us/j/84749891042?pwd=L0NGR3lGWEQ3ejZTZGVhME1IakFxUT09

Passcode: 019467

Telephone: 

USA 215 446 3656 US Toll

USA 888 363 4734 US Toll-free

Conference code: 3392693

The presentation will be followed by a question-and-answer session, which will allow the attendees to ask questions that may be answered in real-time. 

Previous CRA Education Sessions are available on the CRA website; click here to be directed to the CRA video library.

If you or your company would like to participate in a future CRA Education Session, please email us at CRA-SocialEquity@Michigan.gov.