DIFS Mission, Vision and Values

Mission

The mission of the Michigan Department of Insurance and Financial Services is to ensure that the insurance and financial services industries are safe, sound, and entitled to public confidence, while providing a business climate that promotes economic growth.  In addition, the Department provides consumer protection, outreach, and financial literacy and education services to Michigan citizens.

Vision

The vision of the Michigan Department of Insurance and Financial Services is to foster a regulatory environment that protects consumers, while ensuring industry sustainability in a competitive market and a business climate in which the insurance and financial services industries are poised for economic growth.

Values

As a Department and as individuals, we value integrity, honesty, excellence, continual self-improvement, and accountability.  We strive to create and maintain active relationships with consumers and licensees in the insurance and financial services industries to ensure regulatory protections while fostering growth, strength, and sustainability.