September 2015: We Card Awareness Month

WHEREAS, Michigan law prohibits the sale of tobacco products, to persons under the age of 18; and,

WHEREAS, We Card Awareness Month is a retail education and training effort to boost Michigan retailers' awareness of and participation in responsible retailing efforts to comply with federal, state and local laws and identify, prevent and deny tobacco and other age-restricted product sales to minors; and,

WHEREAS,  2015 is the 20th anniversary year of the national non-profit organization, The "We Card" Program Inc. - providing training and education to the retail community to help retailers comply with age-restricted product laws and serve their communities as responsible retailers; and,

WHEREAS, We Card in-store training and education materials, its online training program and its mystery shopping service "ID Check-Up” are available to all Michigan retailers through We Card's website; and,

WHEREAS, We Card is endorsed by the Michigan Petroleum Association and Michigan Association of Convenience Stores and will benefit from a responsible retailing community that successfully prevents tobacco and other age-restricted product sales to minors;

NOW, THEREFORE, I, Rick Snyder, governor of Michigan, do hereby proclaim September, 2015 as We Card Awareness Month in Michigan.