Liquor Control Commission and Century Council Team Up to Launch "We Don't Serve Teens" Campaign

Contact: Angela Simpson 517-322-6348
Agency: Licensing and Regulatory Affairs

FEBRUARY 12, 2007 - Chair Nida Samona announced today that the Michigan Liquor Control Commission is teaming up with The Century Council to kick off the national "We Don't Serve Teens" campaign to raise public awareness about the dangers of underage drinking in Michigan.

Commissioner Judy Allen represented the MLCC at events held at two licensee locations today: The Union, a restaurant in Kalamazoo, and International Beverage, a party store located in Grand Rapids.

"Not only is this an opportunity to educate parents, educators and youths about underage drinking but we're also celebrating establishments that proudly demonstrate they do not serve anyone under the age of 21," Allen said.

The new "We Don't Serve Teens" national campaign is aimed at reducing underage drinking and focusing on the social sources that may provide teens with access to alcohol. The campaign's centerpiece is www.DontServeTeens.gov, a website sponsored by a coalition of public and private sector organizations, including the Federal Trade Commission (FTC), the nation's consumer protection agency.  

"Most teens who drink get alcohol from 'social' sources - parents of other teens, older siblings, and other relatives and friends. People who provide alcohol to teens not only undermine the efforts of parents to protect their kids, they also break the law," Samona said. "The website offers tips on how every one of us can make a difference in reducing teen access to alcohol."

The Century Council, which is partnering with the MLCC, is a national not-for-profit organization, funded by the nation's leading distillers and is dedicated to fighting drunk driving and underage drinking. The Century Council is providing a variety of materials from lapel pins to window clings and table tents to any establishment that requests them.

According to the website, a recent national survey showed that most parents said the drinking age should remain 21 or be raised.

"As parents, we need help to make sure kids don't have access to alcohol," Samona said. "The message to neighbors, relatives and friends is 'Don't serve alcohol to teens' - it's unsafe, It's illegal, and It's irresponsible."

Other Don't Serve Teen facts include:

  • For each year that the start of drinking is delayed, the risk of later alcohol dependence is reduced by 14 percent.
     
  • Since laws established 21 as the minimum drinking age, the likelihood that a 15 to 20-year-old driver will be involved in a fatal crash has dropped by more than half.

The FTC prepared and maintains www.DontServeTeens.gov. Other organizations providing assistance in disseminating program materials are: the U.S. Department of Treasury Alcohol and Tobacco Tax and Trade Bureau, the National Alcohol Beverage Control Association, the Century Council, Students Against Destructive Decisions, the National Liquor Law Enforcement Association, the Responsible Retailing Forum, the National Association of State Alcohol and Drug Abuse Directors, Inc., the National Consumers League, and the American Beverage Licensees.

For more information on stopping teens' easy access to alcohol, practical tips on talking to kids about alcohol and alcohol advertising, and what to say to friends and neighbors about serving alcohol to teens, visit www.DontServeTeens.gov. Visit the MLCC website at www.michigan.gov/lcc to report sales or service to minors confidentially.

 

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