Market Entry Activities & Programs

The International Marketing Program, in conjunction with various partners, offers a variety of activities and programs to help Michigan food and agriculture companies enter new domestic and international markets, including: 

  • Trade Shows 
    The International Marketing Program offers booth space to eligible Michigan food and agriculture companies at various domestic and international trade shows. For a complete list of trade shows where Michigan Pavilions are offered, visit:

  • Trade Missions
    Experience total market immersion for your product and brand. Trade Missions include one-on-one meetings with pre-qualified buyers, retail tours, and a market briefing. For a list of upcoming trade missions currently offered, visit:

  • Buyers Missions
    Meet one-on-one with qualified international buyers without leaving the U.S. Gain insight into your exporting potential and develop international relationships. For a list of upcoming buyers missions, visit:

  • Trade Leads
    Connect with international buyers without leaving your desk by signing up for a free company profile at Complete your company profile today at:​.

  • Market Builder
    Provides customized research to help your company uncover potential in international markets through two components: market scan and rep finder. Learn more about the Market Builder program at:​.

  • Food Show Plus!
    Maximize trade show success with introductions to qualified buyers, in-market briefings, on-site assistance, self-guided retail tours, and post-show lead qualifications. For a list of tradeshow where Food Show PLUS! is offered, visit:


Not sure which program or event is right for your company? Contact the International Marketing Program at to speak one-on-one with a marketing specialist.