Market Entry Activities & Programs
The International Marketing Program, in conjunction with various partners, offers a variety of activities and programs to help Michigan food and agriculture companies enter new domestic and international markets, including:
- Trade Shows
The International Marketing Program offers booth space to eligible Michigan food and agriculture companies at various domestic and international trade shows. For a complete list of trade shows where Michigan Pavilions are offered, visit: https://miagexport.com/events.
- Trade Missions
Experience total market immersion for your product and brand. Trade Missions include one-on-one meetings with pre-qualified buyers, retail tours, and a market briefing. For a list of upcoming trade missions currently offered, visit: https://bit.ly/2b8d8Sq.
- Buyers Missions
Meet one-on-one with qualified international buyers without leaving the U.S. Gain insight into your exporting potential and develop international relationships. For a list of upcoming buyers missions, visit: https://bit.ly/2LgWgHc.
- Trade Leads
Connect with international buyers without leaving your desk by signing up for a free company profile at MIAgExport.com. Complete your company profile today at: https://miagexport.com/product-directory/.
- Market Builder
Provides customized research to help your company uncover potential in international markets through two components: market scan and rep finder. Learn more about the Market Builder program at: https://bit.ly/2zEpXft.
- Food Show Plus!
Maximize trade show success with introductions to qualified buyers, in-market briefings, on-site assistance, self-guided retail tours, and post-show lead qualifications. For a list of tradeshow where Food Show PLUS! is offered, visit: https://bit.ly/2ueUXn6.
Not sure which program or event is right for your company? Contact the International Marketing Program at MDARD-MiAgExport@michigan.gov to speak one-on-one with a marketing specialist.