Brew Export Launches American Craft Beer in ChinaAgency: Agriculture and Rural Development
Pictured above: Shannon Long, Founder & CEO of Brew Export; Jamie Clover Adams, MDARD Director; & Jamie Zmitko-Somers, MDARD International Marketing Manager
For immediate release: November 9, 2016
Media contacts: Brew Export - Shannon Long, 248-891-1030 or
MDARD – Jennifer Holton, 517-284-5724
Brew Export announced today that the company plans to launch four more brands in the Chinese market in 2017 as well as establish the presence of American craft beer in more Asian, South American, and Caribbean countries. Brew Export projects over 1.5 million bottles of American craft brew will be exported next year. The announcement was made as part of Michigan Department of Agriculture and Rural Development Director Jamie Clover Adams’ trade mission which kicked off this week.
In 2016, Brew Export launched Dark Horse Brewing Co., Back Forty Beer Company, Arcadia Ales, and Greenbush Brewing Co. in the Chinese beer market. “The response to American craft beer in China has been overwhelmingly positive. The Chinese are attracted to the high quality ingredients and innovative flavors,” says Shannon Long, Founder & CEO of Brew Export.
With the support of the Food Export Association of the Midwest and the Michigan Department of Agriculture & Rural Development’s International Marketing Program, Brew Export will be spending a majority of November promoting American craft beer in Shanghai and Beijing with bar and restaurant events as well as a booth at FHC China.
"Brew Export is an outstanding example of what Michigan food and agriculture companies can accomplish in markets around the world," said Clover Adams. "We are pleased the resources available to Michigan companies from our International Marketing Program were able to help Brew Export get off to such a phenomenal start in the global economy."
Brew Export is a Michigan-based company with the mission of bringing American craft beer to the world. Through expert navigation of the global craft beer market, Brew Export has exported nearly a quarter of a million bottles of beer since June of 2016. Brew Export has partnered with 20 breweries across the country to establish the United States as the preeminent source for exceptional craft beer throughout the world.