Develop your Brand

How do I build a company employment culture for recruitment and retention?

Long-term results in building a pipeline for talent depend on a strong brand when recruiting candidates.

• Information on building a brand:
  • LinkedIn Employer Brand Playbook (PDF)
  • 5 Keys for Building an Employer Brand to Attract and Retain Quality Candidates
  • 2021 LinkedIn Recruiting trends
     
• Build your long-term strategy through recruiting activity
  • Back to Work Employer Resources
  • Internships
  • Participate in Events and Virtual Job Fairs
     
• Promote your brand at local or other state schools/community organizations
  • High Schools
  • Colleges
  • Universities
  • Community Action Agencies
  • Business Resource Networks
     
• Write attractive job descriptions
  • Build postings to match the industry and in a way that attracts candidates.
    • How to write a Job Description by Indeed
    • Translate your descriptions and promotions to fit the needs of candidates whose native language is not English.
      • Find translation Services in Michigan (PDF)