Client Centered Services (CCS)

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CCS Skill Development… Promoting Positive Nutrition and Health Outcomes


Each staff person brings their own unique values, educational background and experiences to WIC.  Some staff come with excellent motivational interviewing skills while others are just getting started; some staff may not be interested, or convinced that motivational interviewing works in WIC. 

The path to CCS Skill development is a continuum. Knowing where to start in the process of achieving competency depends on each person's knowledge, attitudes, beliefs, and skill level. The figure below shows the four categories of CCS skill development training resources. The resources help to develop and strengthen effective CCS skills to use in your busy WIC clinic.

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See below for more information on each of the four categories of CCS resources available now!


Need help getting started?

Click here for a packet of CCS Initiative Implementation Packet.


Rethinking How We Listen and Respond in WIC Rethinking How We Listen and Respond in WIC

This video mini-series highlights WIC professionals using motivational interviewing in the WIC clinic.


CCS Focus
  • Addresses common misperceptions about using CCS

  • Offers practical ways staff can overcome barriers

LOGIN to videos at



CCS Essential Skills: Communicate to Motivate;</strong CCS Essential Skills: Communicate to Motivate

Communicate to Motivate is an online course for learning motivational interviewing, featuring twelve video lessons and counseling Tip Sheets.  These video lessons provide insightful explanations and demonstrations for addressing complex counseling situations, with many opportunities for practice.


CCS Focus
  • Role-play opportunities to connect concepts with skills practice

  • User-friendly Tip Sheets provide examples and suggested phrases

LOGIN to videos at



CCS Skill Building CCS Skill Building

These resources continue to strengthen CCS skills, integrating motivational interviewing into daily practice by addressing challenging situations.


CCS Focus

  • Learning the art of CCS is an ongoing process. The more you practice, the more confident you become.

  • CCS makes conversations more meaningful, as you help clients identify barriers and work toward improved health outcomes.

  • Connecting with a mentor strengthens your skill development through review and feedback.


Other Resources


Altarum Webinars ~ Summer 2017


Approaching Sensitive Issues in WIC Nutrition Counseling (June 2017)
Target Audience: Counselors (CPA/RD/BF Peer)
Approaching Difficult Conversations (July 2017)
Target Audience: (Coordinators)
Tips for Dealing with Difficult People (August 2017)
Target Audience: (Clerk/Techs)
Evoking and Building Motivation for Change (August 2017)
Target Audience: Counselors (CPA/RD/BF Peer)
Effective Communication Skills with clients and coworkers (September 2017)
Target Audience: (Clerk/Techs)
WIC Mentoring: Building Strategies for Success (September 2017)
Target Audience: (CCS Mentors)


Altarum Webinars ~ Summer/Fall 2018


Leadership in the Era of Stellar Client Centered Services (August 2018)
Target Audience: WIC Coordinators, Managers, Supervisors, and those who aspire to move into a leadership role
Continuity of Care: Why it Takes a Team (September 2018)
Conducting a Client Centered Assessment (October 2018)
Target audience: CPAs
Excellence in Service (October 2018)
Target Audience: Clerks/Techs
Client Centered Goal Setting (November 2018)
Target audience: Counseling staff
Leadership in the Era of Steller Client Centered Services (November 2018)
Target audience: WIC Coordinators, Managers, Supervisors, and those who aspire to move into a leadership role


CCS Support CCS Support

Supporting the continued growth and development of CCS skills is important. While trainings will be offered, it is recommended that local agencies appoint CCS Mentors. This section has important resources to help develop the skills of the CCS Mentor.


CCS Focus
  • Effective mentors are good listeners, accept different points of view, and approach skill development with optimism.

  • Mentors actively work on their own skills with a goal of continued growth and improvement.

  • Mentors recognize that feelings of awareness, desire, and confidence are important attributes for skill development.


Using the Mentor Handbook, staff can combine the art of CCS and providing supportive feedback.