Campaign Tips

To support your social media and communications strategies, there are a variety of resources that can be used to create or support efforts to engage families and providers:

The American Academy of Pediatrics developed “Safe sleep communications strategy: What we’ve learned about helping babies sleep safe.” They have a variety of campaign materials you can share. 

Using Social Media to Raise Awareness About Infant Safe Sleep” from the National Institute for Children's Health Quality provides high-level strategies and best-practices on social media-use to help you maximize your impact. Learn how to increase your follower base, craft share-able social posts, and measure your success.

The Safe to Sleep® Campaign 2020 Sudden Infant Death Syndrome (SIDS) Awareness Month #SafeSleepSnap Digital Toolkit is now available. The toolkit offers resources and guidance to help your agency/organization plan for and participate in the #SafeSleepSnap activity during SIDS Awareness Month in October.