Strategies to Prevent Kids from Starting Tobacco Use
Children are very sensitive to the environment in which they live. What they see around them informs them about what is typical in their world, and they can pattern their actions on that information.
Tobacco-free strategies aim at making tobacco the exception — not the norm — in the environment. This includes ensuring that schools are tobacco free, changing the advertising and marketing environment so children are aware that tobacco is not cool, and raising tobacco prices so youth under the legal age are not tempted to buy them.
Many experts agree upon four primary strategies to protect kids from tobacco use.
Strategy #1: De-normalizing tobacco. Kids who smoke almost always are under the impression that “most people smoke.” In truth, the number of both kids and adults who smoke is falling.
Creating tobacco-free schools and other smoke-free environments, countering tobacco advertising messages, and increasing tobacco prices are important strategies to protect kids from the false idea that “most people smoke.”
But, the emergence of e-cigarettes challenges the strategy of de-normalizing tobacco. In addition, in spite of the fact that these products look like real cigarettes and are available in many kid-friendly, candy-like flavorings, many of them are not yet regulated as tobacco products.
Strategy #2: Countering industry advertising. Each year, $276.1 million – $525 a minute – is spent in Michigan to advertise tobacco products. This level of spending makes it very important that the public receives educational and motivational health messages to counteract tobacco messages that come from the Internet, merchandizing, and event sponsorships.
Strategy #3: Increasing tobacco prices. One of the best ways to get people to smoke less (or to quit altogether) is to increase the cost of cigarettes. Increasing the price of cigarettes can prevent potential users from starting to smoke and also can cause current smokers to cut back on the amount they smoke or to quit smoking entirely.
Strategy #4: Ensuring tobacco-free schools. Many environmental and behavioral factors play a role in determining whether or how young people use tobacco.
Schools can help children remain tobacco-free by exposing them to tobacco prevention education, adult role modeling of non-smoking behavior, and strong tobacco-free policies.
- Policy Document: Michigan State Board of Education Policy on 24/7 Tobacco-Free Schools
- Web: 24/7 Tobacco-Free Schools ToolKit (Michigan Department of Education)
- Planning Guide: Tobacco-Free Schools for Michigan Youth: A Planning Guide (Partnership for Tobacco-Free Schools)
- Web: Adolescent and School Health Resources – Tobacco Use (Centers for Disease Control and Prevention)
- Report: Let's Make the Next Generation Tobacco-Free: Your Guide to the 50th Anniversary Surgeon General's Report on Smoking and Health (U.S. Surgeon General)
- Web: Help the FDA Keep Kids from Using Tobacco (U.S. Food and Drug Administration)
- Web: Youth Tobacco Prevention (Centers for Disease Control and Prevention)
- Web: BeTobaccoFree.gov – Don’t Start (U.S. Department of Health & Human Services)
- Web: BAM! Body and Mind: Operation Flame Out! (Centers for Disease Control and Prevention)
- Web: Campaign for Tobacco-Free Kids
- Web: Kick Butts Day (Campaign for Tobacco-Free Kids)
- Web: Youth-Oriented Tobacco Campaigns
- The Real Cost (U.S. Food and Drug Administration; designed to educate at-risk youth aged 12-17 about the harms of tobacco use)
- Fresh Empire (U.S. Food and Drug Administration; designed to prevent and reduce tobacco use among at-risk multicultural youth ages 12-17 who identify with hip-hop culture, specifically African American, Hispanic, and Asian American/ Pacific Islander youth)
- This Free Life (U.S. Food and Drug Administration; designed to prevent and reduce tobacco use among LGBT young adults who use tobacco occasionally)
- SmokefreeTeen (National Cancer Institute; designed to help support the immediate and long-term needs of teens trying to quit smoking)
- Web: e-Cigarettes and Youth
- Know the Risks: E-Cigarettes and Young People (Office of the U.S Surgeon General in partnership with the U.S. Centers for Disease Control and Prevention, Office on Smoking and Health)
- Quick Facts on the Risks of E-Cigarettes for Kids, Teens, and Young Adults (U.S. Centers for Disease Control and Prevention)
- E-Cigarette Ads and Youth (U.S. Centers for Disease Control and Prevention)