State Launches Campaign to Thank Caregivers

Contact: Phil Lewis 517-862-8312

FOR IMMEDIATE RELEASE: November 4, 2013

LANSING, Mich. – Family caregivers in the state of Michigan can receive a personal thank you letter and a chance to win BIGGBY COFFEE drink coupons this month, thanks to a new campaign launched today by the Michigan Office of Services to the Aging (OSA).

The campaign is aimed at thanking Michigan’s family caregivers and helping to raise awareness about their positive contributions. Caregivers can be an unpaid relative or friend of an older adult or individual with a disability who helps that individual with his or her activities of daily living. There are an estimated 1.2 million caregivers in Michigan who account for a $15.5 million annual economic contribution.

“Many are surprised to learn that caregivers – not government programs, nursing homes or social service agencies – are the biggest provider of long-term supports and services in the country,” said OSA Director Kari Sederburg. “Few understand or recognize the positive impact caregivers have on those they care for and on the state as a whole. We hope to change that with this campaign.”

Family caregivers are encouraged to sign up on the OSA website to receive a personal thank you letter from Sederburg and a fact sheet about local caregiver services that are available through Michigan’s aging network.

Caregivers who sign up with be automatically entered to win a $1, $5 or $10 drink coupon that can be used at any BIGGBY COFFEE location across the state. All coupons were generously donated by BIGGBY COFFEE.

OSA is running the campaign during National Family Caregivers Month, which encourages all Americans to pay tribute to those who provide for the health and well-being of their family members, friends, and neighbors.

###

Visit the OSA website or Facebook page for more information.