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Campaign Tips

To support your social media and communications strategies, there are a variety of resources that can be used to create or support efforts to engage families and providers:

The American Academy of Pediatrics developed a Safe Sleep Campaign Toolkit

"Using Social Media to Raise Awareness About Infant Safe Sleep" from the National Institute for Children's Health Quality provides high-level strategies and best-practices on social media-use to help you maximize your impact. Learn how to increase your follower base, craft share-able social posts, and measure your success.

The Safe to Sleep® Campaign SIDS Awareness Month Toolkit offers resources to help your agency/organization promote SIDS Awareness Month in October.

The Public Health Communications Collaborative has a Plain Language for Public Health - a guide to support public health communications.