What's the goal of the "Don't Crowd the Plow!" message?

The goal is safety. Snowplow drivers need all the help they can get when it comes to maneuvering their large trucks through traffic and along the roadways for the benefit of all of us.

The pressure of the snow blowing from these plows is intense. Often motorists attempt to pass by driving right through the snow blowing from the plows.  This can cause loss of control resulting in an accident.   Please do your part and "Don't Crowd the Plow!"