The campaign teams must:
- Be student-led; students must run the campaign and execute all campaign elements
- Have a faculty and/or adult advisor who oversees the student-led team
- Identify a campaign goal(s) and develop and implement an evaluation of that goal(s)
- Develop a campaign name/slogan
- Be labeled with school's name on every document
- Use funds only for S4SD campaign-related activities and items
- Expenditure guidelines for approved purchases are available on Michigan.gov/s4sd
- A log of expenses must be maintained using the Expense Tracking Form
- Schools may not solicit monetary donations or supplement campaign funding with other school funds
- In-kind contributions and uncompensated volunteers are permitted
- Prepare and submit a five to seven-minute video or a PowerPoint with a written summary of campaign
The campaign must:
- Have school-wide applicability
- Focus on at least one of the following traffic safety topics:
- Seat belt use
- Impaired driving
- Distracted Driving - texting, music, phones, passengers, etc.
- Winter driving
- Incorporate Ford Driving Skills for Life
- Incorporate S4SD branding within the campaign and also in the video and PowerPoint
- Complete a pre- and post-test for at least one traffic safety topic and submit through google forms
- Complete the seat belt observational survey (see toolkit) regardless of traffic safety topic chose
- Include at least three activities during the campaign dates (November 28, 2018, to March 29, 2019)
- Involve the community and local media
The final report and video or PowerPoint must:
- Demonstrate each activity, including what was done, when, how, and the results.
- Describe how Ford Driving Skills for Life was used.
- Explain the community and media outreach or involvement.
- Include the evaluation of the campaign goal(s) – pre and post-testing.
- PowerPoint presentations should be between 10 and 20 slides, include pictures and brief bullet points.
- Videos should be between five and seven minutes and uploaded to YouTube with link provided in the summary.
- PowerPoints should be uploaded to Google Docs or emailed to the program coordinator.
- While creating videos and planning events you must follow all federal, state, and local laws (i.e., wear safety belts, don’t text and drive, etc.)
- Include the completed Expense Tracking Form with copies of receipts and invoices.
Failure to follow these guidelines will result in disqualification from the judging process. Disqualified schools will be ineligible to attend the hands-on driving events. Questions should be directed to the program coordinator.