Rob Price, Strategic Outreach Director

Robert Price

Rob was named to his current role in February 2020, previously serving in Targeted Outreach and Performance Management for five years and as Veterans Outreach Manager for four years. He was instrumental in Michigan becoming a recognized State Department of Veterans Affairs on Sept. 17, 2012 and was the first-ever accredited veterans service officer for the State of Michigan.

Rob is a retired Gulf War veteran with more than 28 years of service as an Army Armor Crewman, Combat Engineer and Senior Logistics Specialist. During his deployment to Iraq in 2005, he logged more than 10,000 miles of convoy operations while serving as the principal non-commissioned officer managing material support functions for the 1225th Corp Support Battalion at Forward Operating Base Endurance. His awards and decorations include National Defense Service Medal, Global War on Terrorism Service Medal, Michigan Legion of Merit Medal and Iraq Campaign medal.

Rob previously worked as a certified veterans service representative with the VA. During his six-year tenure at the VA Regional Office in Detroit, he served as homeless veteran coordinator, veteran treatment court representative and liaison to the Michigan National Guard.

Rob earned a bachelor's degree from Saginaw Valley State University and a master's from Ashford University. He is a graduate of the U.S. Army Senior Non-Commissioned Officer Professional Development Academy.

He is married to Carol Scheel-Price, retired Director of Clinical Operations at Wayne State University Physician Group.


  • MVAA logo

  • Contact us

    Contact us

    Michigan Veterans Affairs Agency
    3423 N. Martin Luther King Jr. Blvd.
    Bldg 32
    Lansing, MI 48906
    800-MICH-VET (800-642-4838)

  • Social Media

    Follow us on Social Media

  • Sign-up

    Newsletter Sign-up

    Sign up for veterans news and updates by entering your email below.