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Become a Veteran-Friendly Employer

MVAA recognizes employers that commit to military veteran recruitment, training and retention practices by awarding those employers Gold, Silver and Bronze level status as Veteran-Friendly Employers. MVAA's Veteran-Friendly Employer program helps qualified organizations recruit and retain top veteran talent while providing others a road map to improve their recruitment efforts.  

MVAA will assist employers as they develop and improve their efforts to recruit and retain high-quality veteran candidates. Employers who meet the criteria will be publicly recognized and allowed to use the Gold, Silver or Bronze Michigan Veteran-Friendly Employer logo to market themselves to potential veteran applicants.

If your organization would like to be recognized as a Veteran-Friendly Employer, please review the criteria and fill out the Veteran-Friendly Employer Application and submit it. Veteran-Friendly Employers (VFEs) are encouraged to submit their logo, which will be used solely for display on the MVAA webpage showcasing the VFEs.

For more information, email mvaastrategy@michigan.gov.

  • To receive Bronze-level certification an employer will:

    • Commit to set (or maintain) a veteran hiring goal of a specific percentage or number of veterans over the calendar year. *This is a "goal" set by your organization, for your organization.
      • Goal to hire _______ veterans of ________ total hires during the calendar year.

      • Goal to maintain _________ veterans of ________ total staff during the calendar year.
    • Host and/or attend one or more veteran-centric hiring event or career fair in the calendar year. *Let us know when you are attending these events and we will help spread the word to our stakeholders and veterans.
    • Incorporate MVAA's VFE veterans benefits informational video to your onboarding/orientation process for new veteran hires.
    • Share MVAA information with veteran employees on an ongoing basis, through breakroom postings, email distribution, or other avenues.
    • Provide HR personnel in your organization with www.michigan.gov/mvaa and the Michigan Veterans Resource Service Center call number 1-800-MICH-VET (1-800-642-4838) to assist your veteran employees.
    • Participate in one or more of MVAA's VFE events annually, where best practices and information is shared with/amongst veteran-friendly employers
  • To receive Silver-level certification, an employer will:

    1) Meet all Bronze-level criteria (stated above),

    2) Be an active participant in four or more of MVAA's VFE events annually, where best practices and information is shared with/amongst veteran-friendly employers.

    3) Meet two of the optional criteria below:

    • Have a hiring process where applications are marked and/or tracked as veterans, Guard or Reserve members and spouses.
    • Have a veteran-specific onboarding/orientation process.
    • Have a veteran or Guard/Reserve specific benefit package that includes a military service credit.
    • Have a veteran or Guard/Reserve specific benefit package that includes annual PTO for VA healthcare appointments.
    • Have a veteran or Guard/Reserve specific benefit package that includes differential pay.
    • Have a specific benefit package that includes continued healthcare coverage for currently serving Guard/Reserve members that are activated
    • Have an established veteran-specific employee retention program, such as an active veteran employee affinity group, a veteran-to-veteran employee mentorship program, or regular veteran-specific recognition program.
    • Have a veteran-centric or veteran-specific training program, such as a GI Bill approved registered apprenticeship program, a GI Bill approved on-the-job training, or participate as a VRE non-paid work experience participant site.
    • Be an official or regular participant in an established military/veteran-specific hiring program, such as the DOD SkillBridge program or the Guard/Reserve Interview Promise Program.
    • Be a certified Veteran Connector with the MVAA. 
    • Employ person(s) whose primary job function is veteran outreach, hiring, recruitment, or retention.
    • Have a veteran preference program in your hiring process.
    • Have a women veterans hiring initiative.
    • Have a veteran spouse hiring initiative.
    • Provide formal training to HR professionals, managers, and supervisors on how to effectively retain veteran employees, such as the Society of Human Resource Management's free Veterans at Work certification program.
    • Have a veteran specific career management program such as a Junior Officer Leadership/Management Development Program or Veteran Hiring Rotation Program.
  • To receive Gold-level certification, an employer will:

    1) Meet the mandatory and the selected optional Silver-level criteria and have been an active participant in the VFE program for a 12-month period

    2) Meet all three (3) of the required criteria below

    • Maintain a veteran employee retention rate of at least 75% over the most recent 12-month period or have a specific and dedicated Veteran retention program in place such as an active veteran employee affinity group, a veteran-to-veteran employee mentorship program, or regular veteran-specific recognition program.
    • Be an active participant, and at request, a presenter, in six or more of MVAA's VFE events annually, where best practices and information is shared with/amongst veteran-friendly employers.
    • Have a veteran-specific onboarding/orientation process in addition to the MVAA's VFE veterans benefits informational video provided at the Bronze-level

    3) Meet a total of five (5) or more of the optional criteria below.

    Three (3) are required specifically for Gold-level certification

    Two (2) may be used from previous silver-level certification

    VFE's that meet the required criteria and 8 or more of the optional criteria will receive a special designator of being Veteran-Ready Employers

    • Have a hiring process where applications are marked and/or tracked as veterans, Guard or Reserve members and spouses.
    • Have a veteran-specific onboarding/orientation process.
    • Have a veteran or Guard/Reserve specific benefit package that includes a military service credit
    • Have a veteran or Guard/Reserve specific benefit package that includes annual PTO for VA healthcare appointments.
    • Have a veteran or Guard/Reserve specific benefit package that includes differential pay.
    • Have a specific benefit package that includes continued healthcare coverage for currently serving Guard/Reserve members that are activated
    • Have an established veteran-specific employee retention program, such as an active veteran employee affinity group, a veteran-to-veteran employee mentorship program, or regular veteran-specific recognition program.
    • Have a veteran-centric or veteran-specific training program, such as a GI Bill approved registered apprenticeship program, a GI Bill approved on-the-job training, or participate as a VRE non-paid work experience participant site.
    • Be an official or regular participant in an established military/veteran-specific hiring program, such as the DOD SkillBridge program or the Guard/Reserve Interview Promise Program.
    • Employ person(s) whose primary job function is veteran outreach, hiring, recruitment, or retention.
    • Be a certified Veteran Connector with the MVAA.
    • Have a veteran preference program in your hiring process.
    • Have a women veterans hiring initiative.
    • Provide formal training to HR professionals, managers, and supervisors on how to effectively retain veteran employees, such as the Society of Human Resource Management’s free Veterans at Work certification program.
    • Have a veteran specific career management program such as a Junior Officer Leadership/Management Development Program or Veteran Hiring Rotation Program.