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Outdoor Adventure Center - Floats and Gnomes: Vernor's Ginger Ale in Detroit

Three yellow tanks of Vernors gingerale

Outdoor Adventure Center - Floats and Gnomes: Vernor's Ginger Ale in Detroit

2022-07-23T15:00:00Z 2022-07-23T16:00:00Z Outdoor Adventure Center - Floats and Gnomes: Vernor's Ginger Ale in Detroit

Vernor’s Ginger Ale began in a drug store on Woodward back in 1866. It is America’s oldest continuously made soft drink. Come hear how Vernor’s developed from that small drug store to a huge bottling plant near the Bob-lo docks. You’ll learn about Boston coolers, cream ales, the Vernor family and the factors that led to this Detroit icon leaving the city. You’ll enjoy photos of old Vernor’s advertising as the story of one of Detroit’s most famous brands is told. What happened to the James Vernor Drug Store? How was the Vernor’s gnome created? What’s the difference between a Boston cooler and a Vernor’s float? Come find out on July 23!

Keith Wunderlich has collected Vernor’s advertising for over 40 years. His collection has been featured in Hour Detroit Magazine, Detroit Metro Times, the Detroit Free Press, the Detroit News and on WXYZ, WDIV and Detroit Public Television. He runs a club for Vernor’s collectors and produces a quarterly newsletter full of Vernor’s advertising and history. His book, "Vernor’s Ginger Ale," will be available for purchase after the presentation.

1801 Atwater Street, Detroit, Michigan, 48207
Event Date

July 23, 2022 11:00 AM

July 23, 2022 12:00 PM

Contact Information
Outdoor Adventure Center

Vernor’s Ginger Ale began in a drug store on Woodward back in 1866. It is America’s oldest continuously made soft drink. Come hear how Vernor’s developed from that small drug store to a huge bottling plant near the Bob-lo docks. You’ll learn about Boston coolers, cream ales, the Vernor family and the factors that led to this Detroit icon leaving the city. You’ll enjoy photos of old Vernor’s advertising as the story of one of Detroit’s most famous brands is told. What happened to the James Vernor Drug Store? How was the Vernor’s gnome created? What’s the difference between a Boston cooler and a Vernor’s float? Come find out on July 23!

Keith Wunderlich has collected Vernor’s advertising for over 40 years. His collection has been featured in Hour Detroit Magazine, Detroit Metro Times, the Detroit Free Press, the Detroit News and on WXYZ, WDIV and Detroit Public Television. He runs a club for Vernor’s collectors and produces a quarterly newsletter full of Vernor’s advertising and history. His book, "Vernor’s Ginger Ale," will be available for purchase after the presentation.