The 2013 North American International Auto Show: The Motor City in High Gear

By Reinvention Blog | January 25, 2013


January 15, 2013

25th Annual North American International Auto Show

All eyes are on Detroit for the 25th Annual North American International Auto Show (NAIAS) showcasing new cars and trucks and latest industry trends. With more than 50 unveilings expected, vehicle production is on the rise, and the revitalization happening in Detroit, there is a new energy surrounding this year's show.

Annual North American International Auto ShowAs automakers use NAIAS as the platform for major announcements and new debuts each year, this international show has grown to be one of the largest media events in North American and one of the most prestigious auto shows in the world. In 2012, it drew more than 771,000 attendees — the highest attendance since 2005. The 2013 show is expected to attract even more. NAIAS has a significant economic impact on the city and surrounding communities and regions creating jobs and bringing in tourism dollars from visiting journalists, industry executives and show enthusiasts alike. The 2012 show generated an estimated $350-375 million for the region and the impact for this year's show is expected to exceed the 2012 numbers.

Automakers, including the Big Three, have major plans for the show. Several international OEMs have returned this year and are contributing to the more than 50 reveals, proving once again that the Motor City is the center of the global auto industry.

One of the most highly anticipated debuts was GM's launch of the all-new, seventh generation Chevy Corvette, which was unveiled on Sunday. The iconic American sports car got a complete redesign and will go on sale in the third quarter this year.


GM also revealed a Cadillac electric vehicle, the ELR and the Cadillac ATS was named the 2013 North American Car of the Year.

Chrysler revealed the Motown Edition 300, influenced by the sounds and history of Motown, and Jeep unveiled an all-new 2014 Jeep Liberty and a diesel version of the popular Jeep Grand Cherokee. Dodge celebrated the Ram 1500 pickup's win as North American Truck of the Year.

Ford is showing what the best-selling F150 may look like in 2015 and will be releasing a line of new transit vans that offer a new look and improved fuel efficiency.

Ford Transit Van

New vehicles aren't the only thing on display. The 2013 NAIAS also showcases major improvements to COBO Center, including a $22.6 million glass atrium. This improvement is just one of many and over the next few years about 150,000 square feet of new or redesigned exhibit and meeting space will be added.

The 2013 NAIAS is open to the public from Jan. 19-27. For more information on the 2013 North American International Auto Show and to purchase tickets please visit


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