Social Media Day in Michigan

Social Media Day 2017 Proclamation

Mashable launched global Social Media Day in June of 2010 as a way to recognize and celebrate social media’s impact on communications. Celebrating advancements in technology, digital innovation and service improvement in government, business and education, Governor Rick Snyder proclaimed June 30th, 2017 as Michigan Social Media Day.


On June 30, 2017, Michiganders celebrated Michigan Social Media Day by using hashtags #SMDay and #SMDayMI on social media.


2017 Michigan Social Media Day activities included:

  • Sharing the 2017 Michigan Social Media Day proclamation on social media.
  • Sharing the state's media release on social media promoting Michigan Social Media Day.
  • Participating in a statewide Twitter chat hosted by from noon – 1 p.m. ES., on June 30, 2017. The chat focused on how social media has influenced the way we live, work and play. 
    • Sharing our Facebook event promoting the June 30, #SMDayChat Twitter chat.
    • Following @MiGov on Twitter and using hashtag #SMDayChat during the chat.
  • Attending the Social Media Association of Michigan one day conference, Social Media Day Detroit
  • Sharing Gov. Rick Snyder’s Medium post celebrating Michigan Social Media Day.
  • Visiting and following the state's over 450 social media accounts.


Sample Twitter Posts Included:

  • NEWS: #Michigan Gov. @onetoughnerd proclaims June 30th as Social Media Day in Michigan! #SMDayMI -->> #SMDay
  • DYK: June 30th is the 8th global #SMDay? It is! This will be the 5th year @migov celebrates #SMDayMI! Learn more:
  • .@migov will be hosting a #SMDayChat Twitter Chat on global #SMDay to celebrate the state’s use of social tech. #SMDayMI
  • How are you celebrating social media day in #Michigan? Join @MiGov on 6/30 at noon for a #SMDayChat Twitter Chat!  #SMDayMI #SMDay
  • .@PureMichigan will be giving away prizes during our #SMDayChat on 6/30! Join us for your chance to win:
  •  Learn more about #Michigan #SocialMedia Day in @MI_DTMB's recent media release @mashSMday #SMDay #SMDayMI #SMDayChat


Sample Facebook Posts Included:

  • Governor Rick Snyder has proclaimed June 30, 2017 as Michigan Social Media Day! Check out the proclamation at and learn more at
  • Join us for our Michigan Social Media Day Twitter Chat on June 30, 2017 from noon to 1 p.m. ES. Join the conversation for the opportunity to win some cool prizes from Pure Michigan! Learn more about our chat at and by visiting


In celebration of Social Media Day, we want to hear from you! What does #PureMichigan mean to you? Please use the hashtag #SMDay and #SMDayMI when sharing your posts! 
 leverages social media technologies to provide real time citizen-centric customer service, enhance transparency and increase collaboration with its more than 4.7 million followers.


Michigan government has embraced the use of statewide social media, social networking technologies since 2011. As an extension to traditional channels of constituent engagement the state uses technologies such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat, video live streaming and audio podcasts to create a more accessible and participatory government.

  • Michigan was the third state in the U.S. to officially proclaim June 30 as Social Media Day.

  • Michigan has proclaimed June 30th Michigan Social Media Day five out of the eight years it has been a globally recognized event.


Michigan Social Media Day Proclamations:

June 30, 2017 Michigan Social Media Day

June 30, 2015 Michigan Social Media Day

June 30, 2014 Michigan Social Media Day 

June 30, 2013 Michigan Social Media Day and the weeklong social media celebration in Michigan.

June 30, 2012 Michigan Social Media Day