Social Media Day in Michigan

Social Media Day 2019 Proclamation

Mashable launched global Social Media Day in June of 2010 as a way to recognize and celebrate social media’s impact on communications. Celebrating advancements in technology, digital innovation and service improvement in government, business and education, Governor Gretchen Whitmer has proclaimed June 30, 2019 as Michigan Social Media Day.


On June 30, 2019, Michiganders can celebrate Michigan Social Media Day by using hashtags #SMDay and #SMDayMI on social media.


2019 Michigan Social Media Day activities include:

  • Share the state's media release promoting Michigan Social Media Day.
  • Share the 2019 Michigan Social Media Day proclamation on social media.
  • Join from noon – 1 p.m. EDT., on Friday, June 28, 2019, for the third global #SMDayChat. 
    • Share the Facebook event promoting the June 28, #SMDayChat Twitter chat.
    • Follow @MiGov on Twitter and use hashtag #SMDayChat during the chat. One lucky chat participant will be awarded a prize package from Pure Michigan.
    • Visit and following the state's over 450 social media accounts.
  • Join the Social Media Association of Michigan for Social Media Day Detroit.


Sample Twitter Posts

  • NEWS: #Michigan Gov. @GovWhitmer proclaims June 30th as Social Media Day in Michigan! #SMDayMI Proclamation [text] and [image] Learn more at #SMDay
  • DYK: June 30th is the 10th global #SMDay? It is! This will be the 7th year @migov celebrates #SMDayMI! Learn more at
  • .@migov will be hosting a #Twitter chat on global #SMDay to celebrate #SMDayMI! Two year’s ago @migov partnered w/ @Mashable’s @mashSMday on the 1st global #SMDayChat #Twitter chat. Join the conversation by using hashtag #SMDayChat on June 28th at noon EDT
  • How are you celebrating social media day in #Michigan? Join @MiGov on June 28th at noon EDT for a #SMDayChat Twitter Chat prior to #SMDayMI on June 30th! Details at and #SMDayMI #SMDay
  • .@PureMichigan will be giving away prizes during @migov’s #SMDayChat on June 28th! Join the state of Michigan and #SocialMedia enthusiasts for your chance to win:
  • Learn more about #Michigan Social Media Day in @MI_DTMB's recent media update! @GovWhitmer and @DTMBDirector talk #MiGovSocial and this year's celebratory #SMDayMI activities: #SMDay #SMDayChat


Sample Facebook Posts


Michigan Social Media Day Resources

In celebration of Social Media Day, we want to hear from you! What does #PureMichigan mean to you? Please use the hashtag #SMDay and #SMDayMI when sharing your posts! leverages social media technologies to provide real-time citizen-centric customer service, enhance transparency and increase collaboration with its more than 4.7 million followers.

Michigan government has embraced the use of social media since 2011. As an extension to traditional channels of constituent engagement the state uses technologies such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat, video live streaming and audio podcasts to create a more accessible and participatory government.

  • Michigan was the third state in the U.S. to officially proclaim June 30 as Social Media Day.
  • Michigan has proclaimed June 30th Michigan Social Media Day seven out of the ten years it has been a globally recognized event.
  • In 2017, the state of Michigan hosted the first global #SMDayChat Twitter chat in partnership with Mashable #SMDay team. The chat reached more than 764,800 accounts totaling more than 6,385,800 impressions. In 2018, the state hosted the second global #SMDayChat resulting in more than 3,673,702 impressions.
Michigan Social Media Day Proclamations

June 30, 2019 Michigan Social Media Day

June 30, 2018 Michigan Social Media Day

June 30, 2017 Michigan Social Media Day

June 30, 2015 Michigan Social Media Day

June 30, 2014 Michigan Social Media Day 

June 30, 2013 Michigan Social Media Day and the weeklong social media celebration in Michigan.

June 30, 2012 Michigan Social Media Day