Toward Zero Deaths
The first step to improving the nation's traffic safety culture is to establish a TZD vision with key stakeholders. Michigan, through the Governor's Traffic Safety Advisory Commission, has done that through the Strategic Highway Safety Plan (SHSP). While the SHSP goal is to reduce traffic fatalities from 889 in 2011 to 750 in 2016 our ultimate vision is Toward Zero Deaths on Michigan's roadways. Now it is time to market TZD through you, our stakeholders.
Be a champion in supporting TZD and the safety culture in Michigan by having your organization or company incorporate the official logo for the National Strategy on Highway Safety TZD program on your website, ads, brochures, posters and other communications. Become a TZD participant by going to www.towardzerodeaths.org/partners_participant_form. You can select from two versions of the TZD logo that best fits your current safety program, fill out the applicable form to download the high-resolutions logos and the branding /style guide: To learn more about the National Strategy please go to www.towardzerodeaths.org.
Each Wednesday from February through mid-December, Dynamic Message Signs (DMS) on various I, M and US routes will display the number of traffic fatalities on Michigan roadways year-to-date. If there is a higher-priority message to display, the sign will be switched. Higher priority messages include incident messages, lane closures, shoulder closures and work zone messages. MDOT also will share this information on Facebook and Twitter.
Driver behavior factors into nearly 90 percent of all fatal crashes and one key to changing driver behavior is educating the public on the scope of the issue. Posting fatality messages on DMS is one simple and inexpensive way MDOT can contribute to that effort.
Do you want to know how Michigan is doing in reaching our statewide safety goals? Do you want to learn about a new initiative aimed at reaching Toward Zero Deaths (TZD)? Then sign up for the weekly update on the number of fatalities and serious injuries that have occurred statewide on Michigan's roadways. To sign up for the weekly email:
- Go to MDOT Gov Delivery
- Select Subscription Type, enter contact information and submit
- Under Highway Development click on
Michigan Statewide Fatalities/Serious Injuries to Date
Stay Safe, Drive Smart.
MDOT YouTube Video: Toward Zero Deaths
Toward Zero Deaths: A National Strategy on Highway Safety
FAQs - Fatality Messaging on DMS
What is Toward Zero Deaths?
TZD Poster full size
TZD Poster 8.5 x 11
TZD Safety Fact Sheet
How Do We Move Toward Zero Deaths?