Export Essentials Online is now FREE for Michigan food and agriculture companies to understand the steps of exporting and how to integrate all the elements of the export transaction. The online education center consists of ten modules that can guide companies to determine their export readiness, research and target their top markets and even create an export marketing strategy, all at their own pace and time. These lessons are a great reference for beginning to export your food or agriculture products as well as for the experienced food exporter to brush up on key information in the agriculture or food exporting process.Export Essentials Online modules include:
Exploring Export Options
Market Research
The Export Marketing Mix
Strategic Planning
International Marketing Activities
Pricing, Quoting & Terms of Sale
Logistics & Physical Distribution
Documentation & Procedures
Payment Methods & Strategies
Exporting- A Business of Details
You can access Export Essentials Online HERE.
Additional export training resources can be found through the following resources:
Michigan State University International Business Center
USDA Foreign Agricultural Service (FAS)
Export.gov