Export Training Resources
Food Export Essentials Online
FREE for Michigan food and agriculture companies, export essentials online, helps companies understand the steps of exporting and how to integrate all the elements of the export transaction. The online education center consists of ten modules that can guide companies to determine their export readiness, research, and target their top markets and even create an export marketing strategy, all at their own pace and time. These lessons are a great reference for new and experienced exporters alike.
Export Essentials Online modules include:
1. Exploring Export Options
2. Market Research
3. The Export Marketing Mix
4. Strategic Planning
5. International Marketing Activities
6. Pricing, Quoting & Terms of Sale
7. Logistics & Physical Distribution
8. Documentation & Procedures
9. Payment Methods & Strategies
10. Exporting- A Business of Details
You can access Export Essentials Online HERE.
Food Export Webinars
Food Export offers a series of complimentary educational webinars that provide up to date exporter intelligence on a variety of export related topics. Access a complete list of prerecorded Food Export webinars HERE. For an updated list of upcoming live webinars, please see the International Marketing Program’s calendar of upcoming events.
The International Marketing Program offers educational export seminars across the state of Michigan throughout the year. Past seminars topics include:
- The Best Ways to Get Started in Exporting
- Expanding Your Exports
- Preparing for Export Success
- Tapping into the Canadian Market
For a list of upcoming seminars, please see the International Marketing Program’s calendar of upcoming events. You can also contact the International Marketing Program staff at 517-284-5738 (Jamie Zmitko-Somers) or 517-284-5737 (Allie Fox VanDriel).
U.S. Department of Commerce Export.gov "A Basic Guide to Exporting"
Looking for a comprehensive overview of how to export? For more than 70 years, A Basic Guide to Exporting has been the resource that businesses have turned to for answers to their questions about how to establish and grow overseas markets for their products and services. Whether your firm is new to exporting or in need of a refresher on the latest ideas and techniques, this comprehensive guide, now completely revised and updated for 2012, provides the nuts-and-bolts information you need to meet the challenges of the world economy.
Available online or order by hardcopy HERE.
globalEDGE Online Modules
Created by the International Business Center at Michigan State University (IBC), globalEDGE™ is a knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities.
globalEDGE offers free online modules on topics pertinent to International business such as:
- Market Research Entry
- Institutions and Trade Agreements
- Legal Frameworks
- Cultural influence on business negotiation
The ‘Doing Business In’ section introduces basic understanding and analysis of conducting business on a country by country basis. Click here to learn more about globalEDGE Online Modules.