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Export Training Resources

Export Essentials Online is now FREE for Michigan food and agriculture companies to understand the steps of exporting and how to integrate all the elements of the export transaction. The online education center consists of ten modules that can guide companies to determine their export readiness, research and target their top markets and even create an export marketing strategy, all at their own pace and time. These lessons are a great reference for beginning to export your food or agriculture products as well as for the experienced food exporter to brush up on key information in the agriculture or food exporting process.

Export Essentials Online modules include:

  1. Exploring Export Options 
  2. Market Research 
  3. The Export Marketing Mix  
  4. Strategic Planning 
  5. International Marketing Activities 
  6. Pricing, Quoting & Terms of Sale 
  7. Logistics & Physical Distribution 
  8. Documentation & Procedures 
  9. Payment Methods & Strategies 
  10. Exporting- A Business of Details

 

You can access Export Essentials Online HERE.

 

Additional export training resources can be found through the following resources:

  

Michigan State University International Business Center 

  

USDA Foreign Agricultural Service (FAS)

 

Export.gov  

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Related Content
 •  Contact Us - Email: zmitkoj@michigan.gov
 •  Food and Agriculture Export Marketing Services
 •  International Marketing - Cash Reimbursement for Export Activities
 •  Export Consulting and Assistance Services
 •  In-Market Consulting Services
 •  Introductions to International Buyers Without Leaving the USA
 •  Introductions to International Buyers Abroad

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