Strategies to Increase Influenza Vaccination

Strategies to Increase Influenza Vaccination

Flu vaccination is a proven, highly effective public health strategy that dramatically reduces the risk of illness by 40-60% in seasons when vaccine strains are well-matched to strains in circulation (NIH, 2022).

Please see below strategies to increase flu vaccination in the community and among different groups of interest. Resources include educational documents, social media posts, and testimonies can help start the conversation about vaccines and their value to the public.

General

Vaccine Information: handouts, personal testimonies, videos (VaccineInformation.org)
Seasonal Flu Posters in English, Spanish, and Arabic (Alliance for Immunization in Michigan)
Healthcare Providers: Talking About Influenza Vaccine Recommendation (CDC)
Healthy People 2030: Evidence-Based Resources (Health.gov)
Call to Action: Strategies to Improve Adult Immunization in the US (National Foundation for Infectious Diseases)

Chronic Health Conditions

Flu and Chronic Health Conditions: graphics, fact sheets, and videos for individuals with heart disease, lung disease, diabetes, and more (National Foundation for Infectious Diseases)
Flu Prevention and Cardiovascular Disease: videos, fact sheets, discussion guides (American Heart Association)
Fend Off Flu: articles, quizzes, fact sheets, videos, social media resources, and more for workplaces, caregivers, health care providers, and communities (American Lung Association)

Pregnancy & Postpartum

Tools and Resources for Patients and Providers (American College of Obstetricians and Gynecologists)
#HowIRecommend Flu Vaccination to Pregnant Patients: video featuring Dr. Kevin Ault of Western Michigan University (CDC)
Making a strong vaccine referral to pregnant women (CDC)

Children & Adolescents

Supporter Toolkit: handouts, social media posts, and videos for Michigan parents and providers (I Vaccinate)
Flu Toolkit: graphics, videos, and social media (American Academy of Pediatrics)
Families Fighting Flu: social media, posters, guides, videos (Families Fighting Flu)
Let's Get Real from Immunize.org: risk assessment fact sheet, social media posts, and other handouts (LetsGetRealAboutVaccines.org)
Why Flu Vaccination Matters: Personal Stories from Families [video] (CDC)
#HowIRecommend Flu Vaccination to Pediatric Patients: video featuring Imelda Reyes, DNP (CDC)
#HowIRecommend Flu Vaccination to Pediatric Patients: video featuring Dr. Tolu Adebanjo (CDC)
#HowIRecommend Flu Vaccination to Adolescent Patients: video featuring Lacey Eden, NP-C (CDC)

Older Adults

65+ Flu Defense: resources for healthcare providers (Flu Defense)
Flu Shot Outreach & Media Material (Centers for Medicare & Medicaid Services)
Viral Respiratory Pathogens Toolkit for Nursing Homes (CDC)
Reinvigorating Influenza Prevention in US Adults Age 65 Years and Older (National Foundation for Infectious Diseases)

Communities of Color

Lessons Learned Report: Building Vaccine Equity for COVID-19 and Flu Vaccination in REACH Communities (Association of Immunization Managers)
Vaccine Equity & Access Program (Community Catalyst)
Championing Change: A Toolkit for Addressing Vaccine Equity Through Community Mobilization (Association of State and Territorial Health Officials)
Flu and Communities of Color (National Foundation for Infectious Diseases)
Flu Shot Outreach & Media Material, including those for American Indian/Alaska Native communities (Centers for Medicare & Medicaid Services)
Resources for Communities of Color (Vaccine Resource Hub)
Protecting Against Respiratory Illnesses (National Hispanic Medical Association)

Vaccine Hesitancy

Flu Myths Busted! (American Heart Association)
Mitigating Misinformation: Resources for Health Care Providers (Coalition for Trust in Health & Science)
#HowIRecommend Addressing Patient Misconceptions around Flu Vaccine: video featuring Dr. Sandra Leal (CDC)

Resources for the Public, Healthcare Providers, and Public Health Professionals

Updated 06/16/2026