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‘Don’t Regret the Bet’ responsible gaming messaging campaign earns top honors with PRNEWS Digital Award for Facebook presence

DETROIT, May 9, 2024 — Spotlighting the most innovative and industry-altering digital communicators and campaigns, PRNEWS has recognized the Michigan Gaming Control Board’s Don’t Regret the Bet integrated marketing campaign as their first-place winner in the Facebook Platform Presence category.

PRNEWS Digital AwardsPRNEWS’ Digital Awards honor outstanding digital communicators and their campaigns from around the world. Entries are submitted from digital and social media campaigns spanning all areas of public relations, communications, and marketing, including branding, influencer marketing, media relations, crisis communications, and more.

Launched in March 2023, Don’t Regret the Bet aims to prevent gambling problems before they start and reduce the number of people in Michigan who develop a serious gambling addiction. The campaign was named First Place/Winner in the Facebook category of the PRNEWS Digital Awards competition, bringing home the gold with King Media for their collaboration on highly visible social media ads that are focused on a simple message — Don’t Regret the Bet.

“This recognition underscores our commitment to promoting safe and responsible gaming practices within our community and beyond,” MGCB Executive Director Henry Williams said. “Thanks to Coleen and her talented team at King Media, we’ve created engaging content and informative posts that are successfully reaching a wide audience on Facebook and beyond, sparking meaningful conversations and encouraging positive change.”

Previous Don’t Regret the Bet awards include platinum-level honors bestowed by AVA Digital Awards, MarCom Awards, dotCOMM Awards, and Viddy Awards. In addition to these accolades, the campaign was most recently named a Shorty Awards finalist in the Social Good Campaign category of that competition, with winners to be announced later this month.

“We are deeply honored to receive this PRNEWS Digital Award for our efforts in promoting responsible gaming,” said Sandra Johnson, manager of MGCB's Responsible Gaming Section. “At the core of our mission is a dedication to ensuring that gaming remains an enjoyable and safe activity for all. This recognition motivates us to continue our work in advocating for responsible gaming practices and supporting those in need.”

A complete list of the 2024 PRNEWS Digital Award Winners and Honorable Mentions can be found on the PRNEWS website at

Gambling in any form is for entertainment purposes only. If you or someone you know may have a gambling problem, contact the National Problem Gambling Helpline, which offers hope and help without stigma or shame. Call 1-800-GAMBLER, text 800GAM, or visit Help is available 24/7 and is free and confidential. Michigan citizens can also visit the Responsible Gaming page of the MGCB website for information on self-exclusion programs including the Disassociated Persons List and the Internet Gaming and Sports Betting Responsible Gaming Database, and for additional tools to game responsibly.

The Michigan Gaming Control Board shall ensure the conduct of fair and honest gaming to protect the interests of the citizens of the state of Michigan. Learn more at

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