November 29, 2025: Small Business Saturday

WHEREAS, according to the U.S. Small Business Administration, small businesses comprise over 98% of Michigan businesses and employ half of Michigan workers; and,

WHEREAS, for every $100 spent at a local business, roughly $68 stays in the local economy; and,

WHEREAS, Michigan could see nearly 12,000 new jobs and a $1.1 billion increase in economic activity by Michigan consumers shifting just 10% of their online spending back to local retailers, according to the Michigan Retailers Association; and,

WHEREAS, Michigan is home to a variety of vibrant industries, driven by talented and innovative entrepreneurs; and,

WHEREAS, as we approach the holiday season, buying locally supports these entrepreneurs, encourages small business growth, and supports job growth in Michigan; and,

WHEREAS, first celebrated nationally in 2010, Small Business Saturday calls attention to the importance of shopping at the small businesses that serve as the backbone of the American economy and our local communities; and,

WHEREAS, on this day and throughout the year, we encourage Michigan residents to take advantage of the wonderful industries our state has to offer by shopping, dining, and staying local to support Michigan’s small businesses; and,

WHEREAS, Small Business Saturday has become an important part of small businesses’ busiest shopping season; and,

WHEREAS, during this week, we should support small businesses and entrepreneurs and celebrate their resiliency and contributions to our state;

NOW, THEREFORE, I, Gretchen Whitmer, governor of Michigan, and Garlin Gilchrist II, lieutenant governor of Michigan, do hereby proclaim November 29, 2025, as Small Business Saturday in Michigan.